Ethical Dilemmas in ‘The Dark Knight’

Upon viewing the movie â€Å"The Dark Knight’, audience can hardly distinguish ethical dilemmas raised as their intention in watching the movie was purely entertainment.   However, in order to find such ethical dilemma, one has to track down the movie part by part, scene by scene, or character by character.First and foremost, the way Bruce Wayne tried to hide in public his real identity behind the mask of Batman would suggest one of the ethical dilemma found in the movie.The conduct he exhibited implied dishonesty over sincere intention, which was to help bring out justice in the Gotham City.   Moreover, was it lying in his actions, and to whom it could benefit?   The mask of Batman was created to protect the real identity of Bruce Wayne, and therefore only benefited his own objective.Secondly, another moral dilemma displayed by Bruce Wayne was his view of putting the justice on his hand.   In real life, the existing law was the one to be on top of others as the one w ho wants to put himself on top of the law is prohibited and punishable.   Thus, the movie presented an ethically incorrect principle.Batman was a hero in the eyes of kids, and it was unquestionably demonstrated as he became a just and vigilant justice-giver.   Morally speaking, he ironically followed the ethical theory of Utilitarianism because his decision of sacrificing his own life was indeed a heroic act.   In this conduct, he offered a great benefit for a majority of the population.On the other hand, the degree of his action covered some negative points especially when Batman went wild and violent in public.   Although he neither killed anyone nor hurt any civilians, his reckless action was quite unethical.Damaging public and private property without showing any proper actions such as Batman being put in prison for civil case, created a scenario that kids might follow believing that destructive acts to other’s possessions are ethically correct irregardless of her oic motives and intentions.   Therefore, Batman or Bruce Wayne has to be penalized in the movie for such improper behavior as it could be the only way to balance the weight of Utilitarianism ethical theory.To the case of Alfred the Butler, it is much harder to locate and analyze the ethical dilemma in his behavior.   He always looked calm, reasonable and a friend to Bruce Wayne.   He never committed any unlawful acts perceptibly.   However, as Alfred the Butler knew the real identity of Batman ever since, and as we find the ethical dilemma behind Bruce Wayne’s masked heroism, the existence of Alfred the Butler in the movie made us believe that his connivance with Bruce Wayne or Batman was unethical from the start.

Child Development Observation Essay

The setting of where I observed the baby was at my house in the family room. The family room can be pictured as a square. The door to enter the house is in one corner of the family room. To the left of the door there is a mirror on the wall and next to the mirror there is a single person couch. The color of the couch is brown. That sits in the corner adjacent to the corner where the door is. Then, there are the sliding doors to enter the patio and in the corner adjacent to the couch there is a big, black television. Next to the television, my baby’s pink Winnie the Pooh play yard. Next to that is her small pink and brown, vibrating bouncer. Then there’s the last corner of the room which opens to the bedrooms. This is the room where the observation took place. The baby I observed is my nephew, Gabriel. He is four months and three weeks old. He will turn five months on the 22nd of this month. He was wearing a blue jean overall with a brown onesie that has little puppies. He also had some soft tennis shoes on. They are white with a navy blue stripe on each side each shoe. He barely has any hair and he has no teeth. In twenty minutes, Gabriel was very active. I started observing as soon as he woke up from a nap. He began by stretching both of his legs straight out and his left arm stretched straight up towards his head and his right arm stretched up towards the sky. My boyfriend then picked him up and started talking to him. Gabriel started laughing and kicking his feet back and forth, starting with his right foot and continued by alternating each kick with the opposite foot. He stopped laughing and shoved both of his hands in his mouth. He made himself gag. He was then tickled again and started laughing. Again he began kicking his legs, left then right. He grabbed his face with his left hand. He started to get hungry. While his bottle was being prepared, he began sucking on his left hand and he began to make sucking noises. As my boyfriend got the bottle close to Gabriel’s face, his eyes popped open and he opened his mouth. While he ate, he moved his right hand over his face and made sucking and snorting noises. He was also just looking around while eating. He was about a quarter done with his bottle, when he stopped eating and started pushing. Both of his hands clasped together and he made a noise which let us know that he was pushing. All of a sudden, I heard him pass gas but it wasn’t just gas. The gas came with a little surprise. He kept his fists closed and kept pushing. He was pooping. Once he was done, he gave a big smile and started kicking his legs again. He also began sucking on his hands. My boyfriend laid him on the floor on top of his blue, fuzzy blanket. Gabriel began making cooing noises. As my boyfriend began taking off Gabriel’s clothes, he continued kicking and making cooing noises. As his diaper was coming undone, Gabriel started laughing. My boyfriend got a hold of his legs and took off his diaper. Gabriel just began sucking on his hands again. Gabriel’s mom saw him and took his hands out of his mouth. She gave him a pacifier. He began rubbing his eyes with both hands. He then began to cry. My boyfriend put his clothes back on and continued feeding him. Gabriel was lying with his feet dangling off of my boyfriend’s leg. His right arm was around my boyfriend’s back and his left arm was on his stomach. He was making a sucking sound and was opening and closing his eyes. Gabriel jumped when he heard a loud noise. He opened his eyes and his left arm went straight up into the air. He was calmed down and closed his eyes again. His left arm dangled to his side. He stayed like that until he finished eating. He was stood up straight and burped. He fell asleep and he was laid in my daughter’s play yard with his arms to the side and his legs spread apart.

Ch8 Test Bank

CHAPTER 8 SECTION 1: CONTINUOUS PROBABILITY DISTRIBUTIONS MULTIPLE CHOICE 1. Which of the following represents a difference between continuous and discrete random variables? a. Continuous random variables assume an uncountable number of values, and discrete random variables do not. b. The probability for any individual value of a continuous random variable is zero, but for discrete random variables it is not. c. Probability for continuous random variables means finding the area under a curve, while for discrete random variables it means summing individual probabilities. d. All of these choices are true. ANS:DPTS:1REF:SECTION 8. 1 2.Which of the following is always true for all probability density functions of continuous random variables? a. The probability at any single point is zero. b. They contain an uncountable number of possible values. c. The total area under the density function f(x) equals 1. d. All of these choices are true. ANS:DPTS:1REF:SECTION 8. 1 3. Suppose f(x) = 0. 25 . What range of possible values can X take on and still have the density function be legitimate? a. [0, 4] b. [4, 8] c. [? 2, +2] d. All of these choices are true. ANS:DPTS:1REF:SECTION 8. 1 4. The probability density function, f(x), for any continuous random variable X, represents: a. ll possible values that X will assume within some interval a ? x ? b. b. the probability that X takes on a specific value x. c. the height of the density function at x. d. None of these choices. ANS:CPTS:1REF:SECTION 8. 1 5. Which of the following is true about f(x) when X has a uniform distribution over the interval [a, b]? a. The values of f(x) are different for various values of the random variable X. b. f(x) equals one for each possible value of X. c. f(x) equals one divided by the length of the interval from a to b. d. None of these choices. ANS:CPTS:1REF:SECTION 8. 1 6.The probability density function f(x) for a uniform random variable X defined over the interval [2, 10] is a. 0. 125 b. 8 c. 6 d . None of these choices. ANS:APTS:1REF:SECTION 8. 1 7. If the random variable X has a uniform distribution between 40 and 50, then P(35 ? X ? 45) is: a. 1. 0 b. 0. 5 c. 0. 1 d. undefined. ANS:BPTS:1REF:SECTION 8. 1 8. The probability density function f(x) of a random variable X that has a uniform distribution between a and b is a. (b + a)/2 b. 1/b ? 1/a c. (a ? b)/2 d. None of these choices. ANS:DPTS:1REF:SECTION 8. 1 9. Which of the following does not represent a continuous uniform random variable? . f(x) = 1/2 for x between ? 1 and 1, inclusive. b. f(x) = 10 for x between 0 and 1/10, inclusive. c. f(x) = 1/3 for x = 4, 5, 6. d. None of these choices represents a continuous uniform random variable. ANS:CPTS:1REF:SECTION 8. 1 10. Suppose f(x) = 1/4 over the range a ? x ? b, and suppose P(X > 4) = 1/2. What are the values for a and b? a. 0 and 4 b. 2 and 6 c. Can be any range of x values whose length (b ? a) equals 4. d. Cannot answer with the information given. ANS:BPTS:1REF:SECTION 8. 1 11. What is the shape of the probability density function for a uniform random variable on the interval [a, b]? a.A rectangle whose X values go from a to b. b. A straight line whose height is 1/(b ? a) over the range [a, b]. c. A continuous probability density function with the same value of f(x) from a to b. d. All of these choices are true. ANS:DPTS:1REF:SECTION 8. 1 TRUE/FALSE 12. A continuous probability distribution represents a random variable having an infinite number of outcomes which may assume any number of values within an interval. ANS:TPTS:1REF:SECTION 8. 1 13. Continuous probability distributions describe probabilities associated with random variables that are able to assume any finite number of values along an interval.ANS:FPTS:1REF:SECTION 8. 1 14. A continuous random variable is one that can assume an uncountable number of values. ANS:TPTS:1REF:SECTION 8. 1 15. Since there is an infinite number of values a continuous random variable can assume, the probability of each individual value is virtually 0. ANS:TPTS:1REF:SECTION 8. 1 16. A continuous random variable X has a uniform distribution between 10 and 20 (inclusive), then the probability that X falls between 12 and 15 is 0. 30. ANS:TPTS:1REF:SECTION 8. 1 17. A continuous random variable X has a uniform distribution between 5 and 15 (inclusive), then the probability that X falls between 10 and 20 is 1. . ANS:FPTS:1REF:SECTION 8. 1 18. A continuous random variable X has a uniform distribution between 5 and 25 (inclusive), then P(X = 15) = 0. 05. ANS:FPTS:1REF:SECTION 8. 1 19. We distinguish between discrete and continuous random variables by noting whether the number of possible values is countable or uncountable. ANS:TPTS:1REF:SECTION 8. 1 20. In practice, we frequently use a continuous distribution to approximate a discrete one when the number of values the variable can assume is countable but very large. ANS:TPTS:1REF:SECTION 8. 1 21. Let X represent weekly income expressed in dollars. Since there is no set upper limit, we cannot identify (and thus cannot count) all the possible values. Consequently, weekly income is regarded as a continuous random variable. ANS:TPTS:1REF:SECTION 8. 1 22. To be a legitimate probability density function, all possible values of f(x) must be non-negative. ANS:TPTS:1REF:SECTION 8. 1 23. To be a legitimate probability density function, all possible values of f(x) must lie between 0 and 1 (inclusive). ANS:FPTS:1REF:SECTION 8. 1 24. The sum of all values of f(x) over the range of [a, b] must equal one. ANS:FPTS:1REF:SECTION 8. 1 25.A probability density function shows the probability for each value of X. ANS:FPTS:1REF:SECTION 8. 1 26. If X is a continuous random variable on the interval [0, 10], then P(X > 5) = P(X ? 5). ANS:TPTS:1REF:SECTION 8. 1 27. If X is a continuous random variable on the interval [0, 10], then P(X = 5) = f(5) = 1/10. ANS:FPTS:1REF:SECTION 8. 1 28. If a point y lies outside the range of the possible values of a ran dom variable X, then f(y) must equal zero. ANS:TPTS:1REF:SECTION 8. 1 COMPLETION 29. A(n) ____________________ random variable is one that assumes an uncountable number of possible values.ANS:continuous PTS:1REF:SECTION 8. 1 30. For a continuous random variable, the probability for each individual value of X is ____________________. ANS: zero 0 PTS:1REF:SECTION 8. 1 31. Probability for continuous random variables is found by finding the ____________________ under a curve. ANS:area PTS:1REF:SECTION 8. 1 32. A(n) ____________________ random variable has a density function that looks like a rectangle and you can use areas of a rectangle to find probabilities for it. ANS:uniform PTS:1REF:SECTION 8. 1 33. Suppose X is a continuous random variable for X between a and b.Then its probability ____________________ function must non-negative for all values of X between a and b. ANS:density PTS:1REF:SECTION 8. 1 34. The total area under f(x) for a continuous random variable must equal _________ ___________. ANS: 1 one PTS:1REF:SECTION 8. 1 35. The probability density function of a uniform random variable on the interval [0, 5] must be ____________________ for 0 ? x ? 5. ANS: 1/5 0. 20 PTS:1REF:SECTION 8. 1 36. To find the probability for a uniform random variable you take the ____________________ times the ____________________ of its corresponding rectangle.ANS: base; height height; base length; width width; length PTS:1REF:SECTION 8. 1 37. You can use a continuous random variable to ____________________ a discrete random variable that takes on a countable, but very large, number of possible values. ANS:approximate PTS:1REF:SECTION 8. 1 SHORT ANSWER 38. A continuous random variable X has the following probability density function: f(x) = 1/4, 0 ? x ? 4 Find the following probabilities: a. P(X ? 1) b. P(X ? 2) c. P(1 ? X ? 2) d. P(X = 3) ANS: a. 0. 25 b. 0. 50 c. 0. 25 d. 0 PTS:1REF:SECTION 8. 1 Waiting TimeThe length of time patients must wait to see a doctor at an emergen cy room in a large hospital has a uniform distribution between 40 minutes and 3 hours. 39. {Waiting Time Narrative} What is the probability density function for this uniform distribution? ANS: f(x) = 1/140, 40 ? x ? 180 (minutes) PTS:1REF:SECTION 8. 1 40. {Waiting Time Narrative} What is the probability that a patient would have to wait between one and two hours? ANS: 0. 43 PTS:1REF:SECTION 8. 1 41. {Waiting Time Narrative} What is the probability that a patient would have to wait exactly one hour? ANS: 0PTS:1REF:SECTION 8. 1 42. {Waiting Time Narrative} What is the probability that a patient would have to wait no more than one hour? ANS: 0. 143 PTS:1REF:SECTION 8. 1 43. The time required to complete a particular assembly operation has a uniform distribution between 25 and 50 minutes. a. What is the probability density function for this uniform distribution? b. What is the probability that the assembly operation will require more than 40 minutes to complete? c. Suppose more time was allowed to complete the operation, and the values of X were extended to the range from 25 to 60 minutes.What would f(x) be in this case? ANS: a. f(x) = 1/25, 25 ? x ? 50 b. 0. 40 c. f(x) = 1/35, 25 ? x ? 60 PTS:1REF:SECTION 8. 1 44. Suppose f(x) equals 1/50 on the interval [0, 50]. a. What is the distribution of X? b. What does the graph of f(x) look like? c. Find P(X ? 25) d. Find P(X ? 25) e. Find P(X = 25) f. Find P(0 < X < 3) g. Find P(? 3 < X < 0) h. Find P(0 < X < 50) ANS: a. X has a uniform distribution on the interval [0, 50]. b. f(x) forms a rectangle of height 1/50 from x = 0 to x = 50. c. 0. 50 d. 0. 50 e. 0 f. 0. 06 g. 0. 06 h. 1. 00PTS:1REF:SECTION 8. 1 Chemistry Test The time it takes a student to finish a chemistry test has a uniform distribution between 50 and 70 minutes. 45. {Chemistry Test Narrative} What is the probability density function for this uniform distribution? ANS: f(x) = 1/20, 50 ? x ? 70 PTS:1REF:SECTION 8. 1 46. {Chemistry Test Narrative} Find the pr obability that a student will take more than 60 minutes to finish the test. ANS: 0. 50 PTS:1REF:SECTION 8. 1 47. {Chemistry Test Narrative} Find the probability that a student will take no less than 55 minutes to finish the test. ANS: 0. 75PTS:1REF:SECTION 8. 1 48. {Chemistry Test Narrative} Find the probability that a student will take exactly one hour to finish the test. ANS: 0 PTS:1REF:SECTION 8. 1 49. {Chemistry Test Narrative} What is the median amount of time it takes a student to finish the test? ANS: 60 minutes PTS:1REF:SECTION 8. 1 50. {Chemistry Test Narrative} What is the mean amount of time it takes a student to finish the test? ANS: 60 minutes PTS:1REF:SECTION 8. 1 Elevator Waiting Time In a shopping mall the waiting time for an elevator is found to be uniformly distributed between 1 and 5 minutes. 1. {Elevator Waiting Time Narrative} What is the probability density function for this uniform distribution? ANS: f(x) = 1/4, 1 ? x ? 5 PTS:1REF:SECTION 8. 1 52. {Elevator Wa iting Time Narrative} What is the probability of waiting no more than 3 minutes? ANS: 0. 50 PTS:1REF:SECTION 8. 1 53. {Elevator Waiting Time Narrative} What is the probability that the elevator arrives in the first minute and a half? ANS: 0. 125 PTS:1REF:SECTION 8. 1 54. {Elevator Waiting Time Narrative} What is the median waiting time for this elevator? ANS: 3 minutes PTS:1REF:SECTION 8. 1

Marketing Coursework Example | Topics and Well Written Essays - 500 words - 1

Marketing - Coursework Example In addition, it involves high initial cost since it needs the support of skilled faculties and well designed marketing charts. The application of scientifically developed questionnaires would assist the marketing team to reduce the errors to some extent. It is also discovered that an efficient market planning program would help the marketers to bring the associated costs within the framed budget. Ford Edsel, New Coke, and Beta Max Video are the three products whose adoption rates have been affected by factors like compatibility, relative advantage, and trialability. Economists have opined that the failure of Ford Edsel can be attributed to issues associated with adoption rates which arose from the factors of relative advantage and compatibility. It had not any attractive features more than other models of the ford. Similarly, the adoption rate of New Coke, a product of Coca-Cola has been affected by compatibility and trialability. It failed to assess customers’ interests. The feature of relative advantage negatively affected Beta Max Video, a subsidiary product of Sony. It had possessed almost similar features as that of the previous model U-matic.

Compare and contrast The Story of an hour and the House on Mango Essay

Compare and contrast The Story of an hour and the House on Mango Street - Essay Example Mallard is the victim of her torturing husband, whereas in the other story the lead character is the victim of poverty and the so-called hypocritical values of the society and class discrimination. Both the lead characters, which seem to be weak initially emerge as strong characters towards the end of the stories. We can say that these stories have a strong theme and they speak about the "Quest for Identity" of the female lead characters. In "The Story of an Hour", the narrator of the story is probably the writer herself. Being a woman and a true feminist she has handled this story in a very tender manner. The female protagonist, Mrs. Mallard comes from an upper class family. This is quite apparent from the way her house is described by the writer. The words like comfortable roomy armchair, an open square in front of the house, staircase, tall trees, twittering of birds and blue skies indicate that she lived a very comfortable life. But despite of all these comforts, she seems to be extremely unhappy with her life. In "The House on Mango Street", the name of the narrator is Esperanza. In the first chapter of the story the names of the narrator and her parents are not revealed. We come to know of their names after reading the entire novel. Contrary to the "The Story of an hour ", the female protagonist in this story comes from a poor class family, which is also apparent from the way the writer has described her house. She describes her house in the following words - "It's small and red with tight steps in front and windows so small you'd think they were holding their breath. Bricks are crumbling in places, and the front door is so swollen you have to push hard to get in. There is no front yard, only four little elms the city planted by the curb. Out back is a small garage for the car we don't own yet and a small yard that looks smaller between the two buildings on either side. There are stairs in our house, but they're ordinary hallway stairs, and the house has only one washroom. Everybody has to share a bedroom-Mama and Papa, Carlos and Kiki, me and Nenny." From these lines we can very well understand what the state of the house as well as the state of mind of the girl is. Thus "The House on Mango Street" is a depiction of the thoughts of a small girl who is growing up to the stage of adolescence and has started realizing slowly the prejudices in the society. In "The Story of an Hour" the mood is gloomy and full of suspense and tragedy. When the sister of Mrs. Mallard, Josephine and her husband's friend Richard break the news of her husband's death to her, she is shocked initially and weeps in her sister's arms. But when she retires to her room and relaxes in her cozy armchair, she starts thinking about her past life. She lived in a society which had specific and strict rules of conduct, and she being from an elite class had to abide by the rules or the dogmas laid down by the society. She was dominated by her husband and did not have the liberty to take her own decisions. It is only when she sits alone, relaxed in the armchair that she becomes aware of her surroundings and their beauty. It shows that she was so engrossed in her married life and had so many preoccupations that she was oblivious to the true world. She was only used to living in the hypocritical world where money and social status had great significance. It is while she is enjoying her rediscovered identity and freedom and feeling happy, that she sees her husband

April 9th Whiteness Reading + Questions Coursework

April 9th Whiteness Reading + Questions - Coursework Example The selection of areas to live, friends to associate with and the feeling of discrimination by the affirmative action indicates the power of racism in the society. 1. There are some issues that are not visible or conceivable to the author but could be used to identify the challenges in society. One of the most important approach as depicted by the author is the power of choice. Despite the existence of affirmative action, personal choices still indicates the influence of race in choice of friends, possession, employment area and the living area. The situation is evident by the number of areas occupied by whites or blacks as compared to the hybrid and cosmopolitan areas. My personal choices clearly indicated the power of race unconsciously creating a feeling of discomfort when reading the article because it is the truth. 2. Before reading the article, I had not evaluated several issues that may be racism. The key issues that the article address is the role of personal choices in facilitating racism. This view has not been taken by the majority because we tend to look at people’s actions instead of our personal choices, which indicates the highest degree of racism. 3. The major area of concern after reading the article is on how personal choices can be changed to reduce the showing of racist behaviour. The challenge is on personal evaluation which may not reflect the true nature or impact of racism because it does not employ the standard evaluation actions. The main question is; â€Å"what can one do to change his personal choices to reflect acceptance of the races in the society? This is the real dilemma that creates serious confusion between affinity to the race and acceptance of the dynamic society. Favourite quote is â€Å"Racists for innocence† (Pierce 53). The article addresses the issue of personal choice and the power of perception. The same situation is depicted in the movie Crash released in

A Murder to Report Essay Example | Topics and Well Written Essays - 1500 words

A Murder to Report - Essay Example He is short and stout but he is greatly feared for his accusing tongue and fierce looks. The play opens with the main cast of the movie series â€Å"A Murder to Report† namely, Karen Lam and James Hunter, seated on a couch at the center of the stage. The talk show host, Herman Fox on the other hand is seated on a fancy settee angled ninety degrees from the couch. The stage is set so that Lam, Hunter and Fox can easily adjust themselves to look at each other and look at the audience at the same time. Behind them is a big screen where cuts from the movie are being shown. The three people on the stage are facing the screen while the shots are being run. After the last picture, Lam, Hunter and Fox all turn toward the audience. Herman Fox: (Smiles at the audience and with an obviously well-practiced professional voice, he greets the audience) Good evening everyone! I am glad to present to you the stars of the new movie series entitled â€Å"A Murder to Report†. This is an interesting movie because it portrays the lives of reporters like me. Unfortunately, we do not have our main host tonight, Stanley Peters. For some reason, Peters cannot be contacted through his mobile phone. On the other hand, the male protagonist, Charlie Sterns was unable to make it as well. The two are known to be buddies so perhaps they have met each other somewhere instead of here (Fox smirks). Anyway, I hope their absence will not be too obvious after we give you a good talk show tonight. So, let us start with Karen Lam, the protagonist. How does it feel to play the main role considering that you are new in the industry? Karen Lam: Well, honestly, I am quite honored that I have been given the chance to have the main role of a good movie series. Obviously, I am also nervous about the whole thing because I do not know how the people will react to my character and acting. Fox: Oh, yes.

Business Research Assignment Example | Topics and Well Written Essays - 1500 words

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Organ Report Assignment Example | Topics and Well Written Essays - 1000 words

Organ Report - Assignment Example The rate of blood flow is 1.5 litres per min. it possess diverse cells such as 70-80% hepatocytes, sinusoidal epithelial cells, kupffer cells, hepatic stellate cells. The essay seeks to dig out the anatomy, physiology and the relationship between the liver and other organs in the body. The liver plays a key role in digestion process through the production of bile. The cells responsible for bile production are the hepatocytes. Food contain fats stimulates the duodenum to secrete cholecystokinin, which in turn stimulates the gall bladder to release bile. Bile emulsifies fats for the ease of digestion process (Mitra & Metcalf 2009). Additionally, the Kupffer cells are involved chiefly in breaking down all the worn out red blood cells. Furthermore, it stores iron after the erythrocytes are broken down (Campbell 2006). The metabolic function of the liver encompasses breaking down carbohydrates, proteins and lipids into useful body materials (Vainer et al. 2008). Carbohydrates are broken down into monosaccharaides, fatty acids metabolised to produce ATP, while proteins break down to amino acids. The detoxification process involves removal of dangerous components inclusion of drugs and the rest of inactive metabolites. Moreover, the liver has a high potential in storage of essential nutrients, minerals and vitamin. It also produces vital body proteins such as pro-thrombin, albumins and fibrinogen. Most significantly, it acts as an organ contributing to the immune system via sinusoids containing Kupffer cells, a form of macrophages, phagocytic in nature. The Kuppfer cells capture and auto digest fungi, bacteria, worn out cells and other debris (Thomson et al. 2002). The stomach receives and stores food as they await digestion. It does initiates the proteins digestion process, and propels food down to pass through the duodenum. The gastric secretions initiates digestion process, while pepsin

Marketing Principles of Virgin Atlantic Assignment

Marketing Principles of Virgin Atlantic - Assignment Example And this overrides the definition of marketing, which as mentioned earlier is delivering what the customer needs. . Various ELEMENTS of Virgin’s marketing planning process: The Company’s marketing process can be investigated using the SOSTAC model: Situation Analysis: Virgin Atlantic is currently one of the most popular airlines in the UK, with a fleet of 42 aircrafts, and 34 registered destinations. It made a reported loss of 80.2 Million pounds, and has stopped flying to a number of destinations since the last two years. Objectives: The objective of the Company is to increase the passenger number, fly to profitable destinations and be the number one choice for passengers. Strategy: The Company plans on achieving it’s objectives by engaging in more effective marketing, cutting unnecessary costs and providing better and more unique services. It is important to conduct a market research in order to identify what passengers of today expect in an airline, whether they are concerned with service or price. The requirements of passengers has changed from the last couple of years, where the main concern for individual and business travellers was price alone. Things have changed since then and it is important to realign the company’s strategy according to customer’s needs. Tactics: The Company will seek to sponsor more international events and support more causes so as to spread the brand name and make it more attractive to prospective passengers. Virgin Atlantic will also focus more on business travellers and provide differentiated services for them through enhancing their departure lounges, providing internet access during the flight, offer round the clock service in long flights and making their seats more comfortable. Another market... Center of discussion in this paper is Virgin Atlantic, one of UK’s most popular airlines, partially owned by Richard Branson (51%) and Singapore Airlines (49%) as a classic example of exemplary marketing strategies. The primary goal of the airline was to provide travelers with low cost travel opportunities with the highest quality. Subsequently their operations expanded to Miami, Boston, Orlando, Tokyo and Los Angeles. The Company’s uses all sorts of marketing techniques to promote its products which are mainly airline tickets and holiday packages. It uses print media, TV advertisements, posters and taxi sides to promote its logo and offers. The Company also offers a frequent flyer program that encourages loyalty in its existing customers, where customers are rewarded with free miles and â€Å"special services† such as access to lounges, dedicated phone and the like. The paper investigates the Company’s marketing process using the SOSTAC model. On an inter national level, Virgin Atlantic primarily focuses on building its brand and exemplifying its status as a â€Å"luxurious† and â€Å"trendy† company. It is impossible to cater a marketing strategy to the whole world, hence a tactful strategy would be to portray a general picture that has no cultural significance, and one that is based on a universal belief or feeling. International marketing requires a large amount of financial resources, before entering into a country’s market, companies have to know the laws and regulations of that country

Dear Doug Essay Example for Free

Dear Doug Essay I am happy to hear you are adjusting to college life. I’m sure it’s a big change, but at least you have found friends to help you with the transition. It is also good to hear that you have a diverse group of friends, even though you do not all agree on the same thing. It will be a really good opportunity for you to show them the Christian view and maybe question their own beliefs. So I saw your question from Nathan about if God created all of nature, everything would be divine. No, not everything is divine, but God did create everything. Divinity has characteristics specific to itself that are lacking in finite (human) beings, animals, and material things. For instance, none of these are omniscient (all-knowing), omnipotence (all-powerful), omnipresent (always everywhere), or immutable (non-changing). Therefore, nature is created by the divine (God), and is a work of His creative nature, but nature is not divine in itself. Human beings were created in the image of God†, meaning that He provided us with the knowledge and gifted us the Holy Spirit, which gives us a connection, a relationship with Him. Now the question about the trinity is hard for everyone to understand. Since we as human are very visual and physical we try to understand that trinity in our own terms, but since it is something out of our nature we have a hard time grasping the concept that God is three in one. In the essay â€Å"Are all Religions One† by Douglas Groothuis he explains that there is one God (Deuteronomy 6:4), who eternally exists in three equal persons: The Father (Ephesians 1:3), the Son (John 1:1), and the Holy Spirit (Acts 5:1-5). The trinity teaches that there is one divine essence that exists in three persons, not that one person equals three. Also I do not think God is a human invention. If we believe that we exist because of matter and chance then how could we trust our own minds? There would be no reason to trust our own mind since there is no absolute truth. Also everyone has a sense of right and wrong, well again evil could not exist if there was no truth, and God is our truth. I think it is pretty hard to make say God is a human invention and then have no explanation for the creation around us. Last but not least you asked about what is the Christian view of God. The Christian view would be that Physical and non-physical things both exist, such as morality, minds, souls, and numbers. Also while physical things change, non-physical things do not. Therefore, Christians believe that God (non-physical) exist and is unchangeable. Along with that he is all knowing and all-powerful, creating the universe in which we live. God is not dependable on us, but we sure are dependable on him. I hope this helps answers some of your questions, have fun on your date night! Cannot wait to hear all about it. Sincerely,

Plot Summary Catch Me If You Can Essay Example for Free

Plot Summary Catch Me If You Can Essay In 1963, teen-aged Frank Abagnale (Leonardo DiCaprio) lives New Rochelle, New York with his father Frank Abagnale, Sr. (Christopher Walken), and French mother Paula (Nathalie Baye). When Frank Sr. is denied a business loan at Chase Manhattan Bank due to unspecified difficulties with the IRS, the family is forced to move from their large home to a small apartment. Paula carries on an affair with Jack (James Brolin), a friend of her husband. Meanwhile, Frank poses as a substitute teacher in his French class. Franks parents file for divorce, and Frank runs away. When he runs out of money, he begins to rely on confidence scams to get by. Soon, Franks cons grow bolder and he even impersonates an airline pilot. He forges Pan Am payroll checks and succeeds in stealing over $2. 8 million. Meanwhile, Carl Hanratty (Tom Hanks), an FBI bank fraud agent, begins to track down Frank. Carl and Frank meet in a hotel, where Frank convinces Carl his name is Barry Allen of the Secret Service. Frank leaves, Carl angrily realizing his mistake just as it is too late. Later, at Christmas, Carl is still working when Frank calls him, attempting to apologize for duping Carl. Carl rejects his apology and tells him he will soon be caught, but laughs when he realizes Frank actually called him because he has no one else to talk to. Frank hangs up, and Carl continues to investigate, suddenly realizing (thanks to a waiter) that the name Barry Allen is from the Flash comic books and that Frank is just a teenager. Frank, meanwhile, has not only changed to becoming a doctor and a lawyer, but has fallen in love with Brenda (Amy Adams), to whom he eventually admits the truth about himself and asks her to run away with him. Carl tracks him to his engagement party where Frank has left Brenda, asking her to meet him two days later so they can elope. Frank sees her waiting for him two days later, but also sees agents in disguise. He realizes he has been set up and escapes on a flight to Europe. Seven months later, Carl shows his boss that Frank has been forging checks all over western Europe and asks permission to go to Europe to look for him. When his boss says no, Carl brings Franks checks to printing professionals who deem that the checks were printed in France. Carl remembers from an interview with Franks mother that she was born in Montrichard, France. He goes there and finds Frank, and tells him that the French police will kill him if he does not go with Carl quietly. Frank assumes he is lying at first, but Carl promises Frank he would never lie to him, and Carl takes him outside, where the French police escort him to prison. The scene then flashes forward to a plane returning Frank home from prison, where Carl informs him that his father has died. Consumed with grief, Frank escapes from the plane and goes back to his old house, where he finds his mother with the man she left his father for, as well as a girl who Frank realizes is his half-sister. Frank gives himself up and is sentenced to 12 years in prison, getting visits from time to time from Carl. When Frank points out how one of the checks Carl is carrying as evidence is fake, Carl convinces the FBI to offer Frank a deal by which he can live out the remainder of his sentence working for the bank fraud department of the FBI, which Frank accepts. While working at the FBI, Frank misses the thrill of the chase and even attempts to fly as an airline pilot again. He is cornered by Carl, who insists that Frank will return to the FBI job since no one is chasing him. On the following Monday, Carl is nervous that Frank has not yet appeared at work. However, Frank does show up and they discuss their next case. The ending credits reveal that Frank has been happily married for 26 years, has three sons, lives in the Midwest, is still good friends with Carl, has caught some of the worlds most elusive money forgers, and earns millions of dollars each year because of his work creating unforgeable checks.

Mergers And Acquisitions Current Industry Scenario Management Essay

Mergers And Acquisitions Current Industry Scenario Management Essay The previous chapter had given us an insight of the research that would be conducted providing an introduction to it. A brief discussion was done by the researcher regarding the research and the possible outcomes of the research. In this chapter we would be discussing the relevant literature that would be used by the researcher to conduct this study. It would also give us few insights about the real world scenarios with regard to Mergers and Acquisitions. The key factors that would give success in case of a Merger/Acquisition are discussed. Finally, this chapter concludes with a summary of the key points made throughout the chapter. To reiterate the research title is; What are the repercussions of mergers and acquisitions: do they offer competitive advantage; is the advantage sustainable? A review on GE from 2005 to 2010. The Aim of this research is to critically evaluate the consequences of mergers and acquisitions on the extent to which it can prove to be beneficial for an organization and how well can an organization get accustomed to the competitive advantages from mergers and acquisitions? based on a review of General Electronics from 2005-2010. In meeting this aim, the following Objectives were set: To critically observe the methods and procedures followed by organizations for mergers or acquisition to happen To critically examine if the motivating methods employed by General Electric Company help to yield more output in a merger and acquisition, 2005 to 2010 To assess the scope, these mergers and acquisitions contributed towards increasing both the top line and bottom line growth in General Electric Company, 2005 to 2010 To critically observe the methods and strategies that General Electric Company followed to sustain their growth and development obtained from the merger or acquisition, 2005 to 2010 To identify the areas of integration in an organization that most need improvement and to resolve the problems Mergers Acquisitions Current Industry Scenario: The current industry scenario as far as Mergers Acquisitions (MA) are concerned is more of an act of showing power by the company pushing for the merger or takeover. No one is happy as far as a merger or an acquisition is concerned other than the company which is taking over. A MA normally leads to various staff issues, the culture of an organization goes through a complete change and this change becomes hard to be accepted by the existing staff members of the company which is being taken over. We have seen many scenarios wherein the staffs of the company being taken over have had to either undergo a huge change or leave the organization itself. But, the scenario is always not the same; there have been instances wherein the company taking over have come forward to help the existing staff members in the old organization to blend in the new system which they are not used to. Many companies have made it to the top of their respective industry because of such MAs. In the instance of the most recent takeover of Cadbury by Kraft Foods, both the companies have been known for their bitter rivalry in the industry. But at the end of all this rivalry the board of Cadburys agreed to bow down for 11.5 billion pounds in January 2011. The Chairman of Cadbury Mr.Roger Carr in an interview with BBC was quoted to say that the reason for which Cadbury agreed for the takeover was more in the financial interest of the company. This clearly shows that any kind of merger would just be done on the basis of the financial ability of the company to handle the pressure. Cadbury a company known for its best HR practices had to give away its culture and its practices to a company like Kraft foods which the moment they took over Cadburys, just started replacing the existing staffs with their own staff. This is the kind of attitude that saw many lose their jobs. There were many who were made to leave their jobs by showing the culture of an American company to the British workers. Cadbury was known to take care of its workers and when the takeover was completed it was just cleaned over by Kraft Foods just in the way they wanted. This is not only for Cadbury, this is normally what happens in any takeover and Kraft-Cadbury is just an example of what has been happening around. But, there have been few takeovers which might also result in the growth of the bond. The example for this can be the General Electric Company (GE) takeover of Lineage Power Holdings, Inc., from the Gores Group, LLC. This takeover which happened in March 2011 resulted in the growth of Lineage Power Holdings Inc., in the field of telecommunications and data communication. Though the company was taken over by GE the company still stuck to its culture and none of its staff have been asked to leave by GE. This showed GEs attitude towards its employees even if it meant that it was a company that they had taken over. This attitude of GE shows how a company should handle such acquisitions in a smooth manner without affecting the employees. Though the current scenario gives us a different picture about Mergers Acquisitions it is very important that companies do not take decisions based on the current scenario alone. That is where it becomes important for an organization to do ample research before proceeding for an Acquisition or a Merger. There are number of theories that suggest different kinds of approaches to be taken with regard to a MA. The reviews of the literature on these theories are discussed by the researcher further in this chapter. Mergers Acquisitions Classification: The classifications based on the transactions can be done as Horizontal, Vertical or Conglomerate (Gaughan, 2002, Chunlai Chen and Findlay, 2003). As stated by Chunlai Chen and Findlay (2003), horizontal MA is where the target and the acquiring company are in the same industry. The example for such a merger was discussed earlier when the researcher spoke about Kraft Foods takeover of Cadbury. This is largely due to the fact that there has been substantial change in the technology and liberalization of industries. MA are said to be classified as vertical when there is a combination of firms which were already in a client supplier or a buyer seller relationship. The organizations that are involved in such transactions normally look at downsizing the costs in the value chain and eventually benefit the economics of scope (Chunlai Chen and Findlay, 2003). As stated by Gaughan (2002), a transaction that involves two companies which operate completely unrelated business is called Conglome rate. In addition to the above MA can also be classified as either Friendly or Hostile (Chunlai Chen and Findlay, 2003). A transaction is considered as Friendly if the target companys board agrees to the takeover amount and the MA is carried out. If the takeover happens with the target companys board just needing to surrender to the acquiring company just for the money, it is considered as Hostile. Chunlai Chen and Findlay (2003) also stated that the MA could be Domestic or Cross-Border for the companies that are involved. This is normally done in order to create a presence or to look at having better opportunities for success in the Industry. The classification of MA could then be summarized in the table below: Classification of merger acquisition transactions MA classification in terms of Value chain Relationship Economic area Horizontal MA Vertical MA Conglomerate MA Friendly MA Hostile MA Domestic MA Cross-border MA Taking into account the different classifications in terms of Value Chain, Relationship and Economic Scope the researcher would be considering the different MAs that have been executed by General Electric Company (GE) and look at the effect that such MAs have had upon the employees of the target organization. The researcher further looks at the various theories that would have been considered for different MAs executed by GE. Motives and the Theories behind Mergers Acquisitions: Exploring the motives of firms engaging in MA transactions has been placed with a significant amount of efforts by different authors. Earlier Trautwein (1990) and more recently Cox (2006) provided us with a more brief description of the motives by underlaying different theories (Please refer to Table 2.2: MA Motives). Trautwein(1990) noted that MA makers were more interested in the valuation (the deal yielding a higher Net Present Value) and synergy to justify the merger or acquisition. As expected it is quite clear that managers do not refer monopoly power in any of the benefits that the acquiring organization might be deriving out of the deal. Trautwein (1990) also states that the process and the raider theories have very little evidence on the motives implied by them both in the form of research or in practice. The disturbance theory is also discussed by him as being considered at the macro-economic level than the micro-economic level which is more related to the present research and hence the researcher has not considered the same. Interestingly, Gaughan (2002) gives a more realistic way of viewing the MA motives with numerous empirical case studies which has reference to the theories with more details. There are four main motives for a firm to execute MA according to him, they are: (1) Quick growth comes through M&A; (2) Economics of scope or scale may be gained through M&A; (3) Having a larger firm due to a MA means more access to capital market, which would in the future lead to a lesser cost of capital, i.e., benefits of more financial options; and (4) A firm with superior management skill might also look at MA with an anticipation of higher gains through the target organizations business. One the whole, the researcher quite clearly shows how all the three authors noted above have concurred on the fact that any MA is driven by not one but many complex motives. And all these are not at all similar in any form and would always vary from deal to deal which can never be justified with a single theory/approach. Merger acquisition motives (adapted from Trautwein, 1990 and Cox, 2006) Motives Theory Description Rational Choice MA MA Benefitting Acquirers Shareholders Gaining Based on synergy Efficiency Theory The three major synergies Financial, Managerial and Operational are achieved when MA is executed. Transfer of Wealth from customers Monopoly theory Market power is seized by planning and executing MA. Horizontal Conglomerate MA types wherein the acquiring firm takes control of the industry on the whole. Transfer of Wealth from targets shareholders Raider theory A person who oversees and initiates wealth transfers from the stockholders of the companies he bids for exchange of excessive compensation after a successful takeover is called a Raider. Gaining based on private information Valuation Theory/ Investment Theory This kind of MA is normally planned and executed by managers who have in-depth knowledge about the market of the target company. MA Benefitting Managers Empire- building theory/ Agency theory Instead of increasing the shareholders value, MA is planned and executed to maximize the Managers own utility. Process Outcome MA Process theory MAs are executed as an outcome of another process as per this theory. These processes can be internal or external to the organization. Macro-Economic Phenomenon MA Disturbance theory The MA which is triggered by virtue of an economic disturbance forms the Disturbance theory. These are normally those MAs which are not that successful when it comes to long term as they are a result of an economic imbalance. The successful Acquisition-Integration strategy of General Electric Company A Preview: The case study that has been taken for this research is that of General Electric Company, a name which has been very successful in Mergers Acquisitions mostly due to its strategy techniques. The most successful strategy as far as GE is concerned is the Wheel of Fortune: The Pathfinder model of GE capital. The whole cycle of the integration of both companies as a single entity involves a lot of involvement from both the sides. The most discussed acquisition-integration process is that of the GE Capital Services Wheel of Fortune model coded as the Pathfinder Model. This model is now well established and has been successfully implemented by GE in all its acquisitions. This model consists of four main stages called Action Stages viz. Pre-Acquisition, Foundation Building, Rapid Integration and Assimilation. It starts from when the deal is initiated to the stage where the integration is completed. The four stages are further divided into two or three more processes within each stage. The Pre-Acquisition stage has processes like Due Diligence, Negotiation and Announcement, Closing and Signing off of Deal. The Foundation Building stage consists of the launch of the integration, the acquisition -integration workout and the strategy formulation. The Rapid Integration consists of two processes Implementation of strategy and Course Assessment and Adjustment. The last and final stage is Assimilation wherein you have the long-term evaluation and Adjustment and then the Capitalization of the success of the integration of both organizations. Also in each action stage several best practises which are more specific and practical to help the managers to support the integration process. WOF-GE.jpg The Wheel of Fortune: The Pathfinder Model This model clearly shows that the acquisition integration is in itself an art which can be also a science when it comes to principles followed by this model. A particular sequence of actions which are leveraged according to the requirement of the acquisition-integration process is clearly defined in the Pathfinder model, most of which are more unique in nature.  The model is shown with such representation that it does not eliminate the need for managers to improvise for the integration process but it however prevents this improvisation to become a centre point in the integration process. This is the model that has been successfully implemented by GE time and again and has always paid them rich dividends when it comes to both organization and staff integration, which is very important for the integrated organization to thrive in the current market situation. Conclusion: In the above chapter the researcher has given the insights on the current scenario with regard to the Mergers Acquisitions. The researcher also ventures into the different theories with regard to Mergers and Acquisitions and explains with the help of necessary literature the concepts surrounding these theories. Also the researcher identifies the various scenarios in which these theories are to be used in a merger or acquisition. The researcher further gives information about the reason why GE has been chosen for this research as a case study by emphasising the fact that most of the acquisitions that have been executed by GE have been successful. The Pathfinder model being followed by GE is explained by the researcher, giving a summary of the acquisition-integration process which has helped GE in smoothening of all acquisitions handled by GE. On the whole this chapter deals with various literatures that detailing the MA processes and gives the researcher a strong idea about the Resea rch Methodology to be followed for conducting this research successfully.

The Linwood Method and the Bio-Medical Approach: Two of the Competing T

  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   RUNNING HEAD: Competing Theories for Treatments of Autism The Linwood Method and the Bio-Medical Approach: Two of the Competing Theories For the Treatment of Patients with Autism   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Abstract The author of this paper gives and explanation of what autism is. He also tells you a b it about Jeanne Simons and why she created the Linwood Method and what it is. Then, in addition, you are given a description of who Dr. Jacquelyn McCandless is and her reasons for creating the Bio-Medical Method. She also gives the main idea behind the Bio-Medical Method.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Introduction   Ã‚  Ã‚  Ã‚  Ã‚  I have chosen the topic of autism because I have a family member that, at the age of two, was diagnosed as being autistic. I wanted to understand why he acts the way that he does. I also wanted to know what kids of treatments are out there; maybe it could be some use to his family. I found two theories of treatment that were very different from each other. My goal is to describe what autism is and then compare then Linwood Method and the Bio-Medical Approach. What is Autism?   Ã‚  Ã‚  Ã‚  Ã‚  Autism was not classified as a separate syndrome until 1943 by Doctor Leo Kanner, a child psychologist at John Hopkins Medical School. HE described it as: †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Early onset- possibly from birth, but certainly before age two and a half †¢Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Social and emotional impairment- often shows up at birth †¢Ã‚  &nb... ...around them. I have seen with my own eyes how much patience it takes to be the family of a child with autism. It takes a very special person or group of people to handle it as well as I have seen. References Celiac Disease. National Digestive Diseases Information Clearinghouse. 30 April 2003   Ã‚  Ã‚  Ã‚  Ã‚  http://www.niddk.nih.gov/health/digest/pubs/celiac/#1 Genes and Disease. The National Center for Biotechnology Information. 30 April 2003 http://www.ncbi.nlm.nih.gov/books/bv.fcgi?call=bv.View..ShowSection&rid=gnd .section.234 German Measles or Rubella. Medinfo. 30 April 2003   Ã‚  Ã‚  Ã‚  Ã‚  http://www.medinfo.co.uk/conditions/rubella.htm McCandless, Jacquelyn. Children With Starving Brains: A Medical Treatment Guide For   Ã‚  Ã‚  Ã‚  Ã‚  Autism Spectrum Disorder. Canada: Bramble Books, 2002 Park, Clara Claiborne. Exiting Nirvana: A Daughter’s Life with Autism. 1st Edition. New   Ã‚  Ã‚  Ã‚  Ã‚  York: Little, Brown and Company, 2001 Simons, Jeanne and Sabine Oishi. The Hidden Child: The Linwood Method for Reaching   Ã‚  Ã‚  Ã‚  Ã‚  The Autistic Child. Maryland: Woodbine House, 1985

Virtual Reality is Reality :: Exploratory Essays Research Papers

Virtual Reality is Reality In his essay, "A Rape in Cyberspace," Julian Dibbell wrote about a violent event that occurred in LambdaMOO, a virtual reality community. To some, Dibbell states, this event was nothing more than "spidery flitting of fingers across standard QWERTY keyboards" (450). On the other hand, to the victims it was much more. In his essay one of the victims was quoted as saying " ...[I] have thought about it for days. He hurt us both" (453). The effect that the virtual event had on the victim was obviously real; thus, this event effected their real life. According to Heim, the author of "The Essence of VR," virtual reality is "an event or entity that is real in effect but not in fact" (16). Is it the effect of a matter or the fact, materiality, of a matter that depicts how real an event is? If it is the fact, there is a distinct line between virtual reality and real life. However, if the impact that an event has on a person's life is what makes an event real, then virtual reality i s very real and the line between virtual reality and real life is very faint if it exists at all. The use of virtual reality is increasing in many areas of society such as: communication, business, education, and medicine. Perhaps this increase will cause the lives of all people, even those who do not use computer technology which is typically thought of as the medium for virtual reality, to be impacted. It is important to know if and where the line between virtual reality and real life exists due to this steady increase of virtual reality use. This essay will provide evidence focusing on how the line is slowly disappearing as virtual reality is shaping the way medicine effects our health and livelihood. The ways in which virtual reality impacts peoples' lives are rapidly increasing, especially with the increased use of virtual reality in medicine. One example of this is in the testing of colon cancer. An article from ABCNews entitled "The Wonders of Virtual Surgery" states that, "the American Cancer Society predicts that 96,500 people will get colon cancer in 1998, and 47,700 will die of it.

New Religious Movements and the Biased Media Essay -- Religion Media E

New Religious Movements and the Biased Media What happened in Jonestown? How could â€Å"sensible people† follow the â€Å"rantings of a crazed lunatic?† The questions and the simplified answers that are provided by the media coverage of Jonestown and Heaven’s Gate perhaps contributed to their downfall. The feeling of public persecution is a central theme of many new religious movements, and the negative publicity of suicide cults only fuels the fear of other like-minded religious groups. The misleading definitions the media provided for the how, what and why of these new religious movements were symptomatic of the media bias against all such movements. Through examination of the print media response immediately following both mass suicides, I will expose the hollow definitions and explanations provided for tragedies that were much more complex. Moreover, although the Jonestown Suicide occurred twenty years before the Heaven’s Gate suicides in March of 1997, coverage remained ignorant and simplistic of the critical differences between movements, and perhaps exacerbated their cultural alienation. My research of the media response to the Jonestown suicides concentrates on the coverage of the tragedy in the New York Times because the newspaper is one of the most widely read American newspapers, replete with religion â€Å"experts.† Through the coverage in the Times alone, the common response followed a path of initial confusion that eventually led to unoriginal and uncomplicated answers for the how and why these people followed Jim Jones to their death. The initial coverage in the New York Times exemplifies how the facts of the suicide trickled slowly out of the jungle of Jonestown, Guyana. The day after the suicides, Sunday, November... ...east 900 by U.S., with 260 Children Among Victims at Colony† The New York Times, 26 November 1978, Sec A1. [6] Elizabeth Gleick, â€Å"Inside the Web of Death† Time (April 7, 1997):28-40 [7] Howard Chua-Eoan, â€Å"Imprisoned by his Own Passions.† Time (April 7, 1997): 40-42. [8] Richard Lacayo, â€Å"The Lure of the Cult† Time (April 7, 1997): 45-46. [9] Harvey Hill and John Hickman and Joel McLendon, â€Å"On Religious Outsiders- Cults and Sects and Doomsday Groups, Oh My: Media and Treatment of Religion on the Eve of the Millennium,† Review of Religious Research. 43, no. 1, (2001): 24 (15 pages), 26. [10] Stephen J Hedges, â€Å"Mass Suicide in California.† U.S. News World Report. 122, no. 13, (April 07, 1997). Life After Death for Heaven’s Gate.† U.S. News and World Report. 124, no. 12, (March 30,1998). [11] Hill, 24. [12]Hill, 32, 24. [13] Hill, 35.

Physics Summary Sheet

Physics Glossary Electric circuit – one simple, complete conducting circuit pathway Electronic gadget – a machine that consists of multiple circuits and transducers Transducer – device that converts energy from one form to another Input transducer – converts other forms of energy (sound, light, heat) into electrical energy, e. g. microphone Output transducer – converts electrical energy into other forms of energy, e. g. peakers Processor Component – found in electronic gadgets, receives signals from input transducer and responds by operating the output transducer Transistor – device found in processors that can amplify electrical signals or act as a switch Diodes – also found in processors, allows the electric current to flow in only one direction Semi-conductor – a material whose ability to conduct electricity is somewhere between a conductor and insulator LED – a light emitting diode, which is a transistor which transforms electric current into thermal and light energy.Found in traffic lights, car lamps and indicator lights, and are sturdy, operate for a longer time and use less energy than standard lights.Integrated circuit – a usually complex circuit with many components, and is packaged into a small unit called a chip Magnetic field – is created when an electric charge moves; it is a region where a permanent experiences a magnetic force of attraction or repulsion Electromagnet – is created when a coil of wire is wrapped around a soft piece of iron when an electric current flows through the wire the magnetic field it creates causes the domains in the iron to line up, creating a strong magnet Domains – the magnetic regions the iron atoms arrange themselves into that act like tiny magnets with north and south poles Electricity – The collection of physical effects related to the force and motion of electrically charged particles, typically electrons, throug h or across matter and space Electromagnetic Gadget – A machine that consists of a coil wire wrapped around a soft piece of iron when electric current flows through the wire the magnetic field it creates causes the domains in the iron to line up, creating a strong magnet Light – Electromagnetic radiation that can be perceived by the human eye, it is made up of electromagnetic waves Electromagnetic Spectrum – A range of electromagnetic energy which includes light that we can see and light that we cannot see. An example of light we cannot see is radio waves Transparent – Having  the  property  of  transmitting  rays  of  light  through  its substance Translucent – Permitting light to pass through but diffusing it so that persons, objects, etc. , on the opposite side are not clearly visible Opaque – Does not allow light to pass through Reflection – The  change  in  direction  of  a  wave,  such  as  aà ‚  light  or  soundwave,  away  from  a  boundary  the  wave  encounters Refraction – When light travels from one medium to another, it speeds up or slows down Our eyes: contain two different photoreceptors; rods which detect light and cones which detect colour -our eye detects primary colours with only one type of cone -secondary colours created by multiple cones ‘firing’ simultaneously. Our eyes: -contain two different photoreceptors; rods which detect light and cones which detect colour -our eye detects primary colours with only one type of cone -secondary colours created by multiple cones ‘firing’ simultaneously. Our eyes: -contain two different photoreceptors; rods which detect light and cones which detect colour -our eye detects primary colours with only one type of cone -secondary colours created by multiple cones ‘firing’ simultaneously. Our eyes: contain two different photoreceptors; rods which detect light and cones which detect colour -our eye detects primary colours with only one type of cone -secondary colours created by multiple cones ‘firing’ simultaneously. LIGHT Our eyes: -contain two different photoreceptors; rods which detect light and cones which detect colour -our eye detects primary colours with only one type of cone -secondary colours created by multiple cones ‘firing’ simultaneously Human Eye * We see images in our retinas because the fovea in the central of the retina controls the eyes sharpest vision and is the location of most colour perception, which is how we see.

A Midsummer Night’s Dream: Book or Movie Essay

Personally, I prefer the original play of â€Å"A Midsummer Night’s Dream† only slightly more than the film adaption that was recreated in the late 1990’s. Not only had William Shakespeare managed to fully grasp the meaning of true love, but had also comprehended the dark times that came alongside such an influential and overpowering emotion. Although the movie had effectively and humorously portrayed the problems that were brewing amongst the fairies, workers, and lovers, it still missed the raw, poetic depth that the play embodied. Also, the film had strayed from the original story line more times than was acceptable. For example, the play was set in the 1500’s, which was long before the time of bicycles and flashlights that the movie had put as a frequent prop. Similarly, Bottom was never mentioned to have a significant other, though in the movie he was wedded. This only presents his character even more filthy and repulsive then would have been already thought with his enflamed ego and belligerent attitude, as he cheats on his wife for a woman he just met. Yet, the most significant mistake was with the little Indian boy. The plot of the play was built upon the idea of Titania surrendering the boy in her spell-induced state to her selfish husband, Oberon. In the movie, he begins with the same intentions, albeit all mention of the Indian boy is dropped after the initial confrontation and is never resolved, which is clearly illogical as it is the whole ordeal of the play since the very beginning. In conclusion, while the film had the look and undeveloped sense of what was meant to be presented, it doesn’t capture the heart as enchantingly and adeptly as the original screenplay did.

Responsive writing: “A Lesson Before Dying”

The movie â€Å"A Lesson Before Dying,† a prize winning novel by Ernest Gaines, is a story about racial injustice against African-Americans. Set in the south, in the late 1940's, this story is another example of how oppression against a race of people leads to psychological defects, inferiority complexes, and feelings of self degradation. Jefferson, played by Mekhi Phifer, finds himself the witness of a murderous crime between the owner of a liquor store and two black men. Hearing the shots, local residents enter the store while Jefferson is stealing money from the register. He's assumed to be the shooter and is apprehended and put on trial by a racist society of white people. His own lawyer tells the jury that Jefferson didn't have enough sense to know better, and that executing him would be the same as killing a hog. Nevertheless, Jefferson is sentenced to be executed. Miss Emma, Jefferson's mother, is angry by the lawyer's comments. She contacts a African-American teacher; Grant Wiggins, to go to the jail cell and convince Jefferson that he isn't a dumb hog, but that he's a man. Reluctantly, Grant visits Jefferson daily, and the two men build a bond and new sense of self identity. Reverend Ambrose, played by Brent Jennings; wants Jefferson to trust in Jesus, but he's unable to get through to him, so he asks Grant Wiggins to speak to Jefferson. Grant is already struggling with his own belief in God. Whether it's Miss Emma, Jefferson's aunt, or Reverend Ambrose, Grant resists everyone's attempt to remind him of Jesus. Ultimately, Grant and Jefferson find some understanding about religion within themselves. Jefferson prepares himself to die with a new sense of dignity. One of the most heart felt scenes is when the school children take a trip to the jail to say goodbye to Jefferson. Each child gives Jefferson a gift as they say goodbye to him. With tears in his eyes, and a new sense of appreciation for the people that care about him, Jefferson says â€Å"thank you.† In addition, Lisa Arrindell Anderson; playing the part of Vivian Baptiste, delivers a magnificent performance. Lighting up the screen with her beauty, and strong conviction, she becomes the support mechanism for Grant Wiggins. Grant is in love with Vivian and intends to marry her, therefore, he confides in her about his struggles with Jefferson, as well as, the pressure everyone is putting on him. As a result, they strengthen their relationship with each other, and find new direction in their lives. In the end, this story reminds us that; despite the insurmountable odds that we face in life, we can overcome self degradation; due to the oppression of others, with self dignity, spirituality, and an appreciation for the people who love us.

Just in Time Approach in Inventory Management

2 INTERNATIONAL CONFERENCE ON BUSINESS AND ECONOMIC RESEARCH (2 ICBER 2011) PROCEEDING nd nd JUST IN TIME APPROACH IN INVENTORY MANAGEMENT Abdul Talib Bon (Corresponding author) Faculty of Technology Management, Business and Entrepreneurship Universiti Tun Hussein Onn Malaysia, 86400 Batu Pahat, Johor, Malaysia Tel: +60127665756 E-mail: [email  protected] com Anny Garai Faculty of Technology Management, Business and Entrepreneurship Universiti Tun Hussein Onn Malaysia, 86400 Batu Pahat, Johor, Malaysia Tel: +60137016298 E-mail: [email  protected] com. y Abstract Quality improvement and costs control are vital to organizations for work performance enhancement and fulfilling customers’ requirement. Inventories that are stored in large amount of quantities will result in waste and space usage. One effective solution is using Just in Time (JIT) concept as a method to reduce costs, improve quality and meet the ever-changing customer needs. The adoption of Just in Time (JIT) con cepts seems to be the most effective way to overcome these circumstances. JIT is management philosophy that emphasizes on eliminating waste and increase productivity.The main purpose of this research is to find out whether the implementation of JIT would reduce the inventories at Electronics component industry especially at the parts producing stamping of FCM. This research is done by case study. Therefore the data collection would be using secondary data which is the documentation from FCM itself and also via observation. The data were analyzed by doing the comparison before and after the implementation of JIT using Microsoft words excel. From the analysis that had been done, the implementation of JIT had increased the inventories management at the stamping parts production.As the conclusion, the implementation of JIT in the inventory management at the parts production stamping at Electronics component industry had successfully reduce the inventories level while improving the inven tory level. Keywords: Stamping Production, Just in Time, inventory management, electronics component industry. 1. Introduction Globalisation phenomena had created the business without boundaries. Most of the organisation nowadays only focuses in two main elements that can influence the global market, which is customer satisfaction and also the product and services quality.Organisation all around the world need to take the initiative to increase the product quality to satisfy the needs and customer demand that always change besides minimizing the production cost. This initiative is needed to keep the challenge at the market (Canel, et al. , 2000). One of the most effective solutions is with the application of Just in Time (JIT). Application of JIT could involve few important elements at organisation such as production level, marketing level, engineering level and purchasing level. The application of JIT more focuses on management process.Therefore, JIT can be applied at varying proce ss. (Canel, et al. , 2000). JIT is the concept of management that invented specially to avoid waste. This is in order to minimize the waste and increase the productivity (Zhu and Meredith, 1995). JIT is one type of Lean Manufacturing (Yen, 2003). Lean manufacturing is the process to control the production which depends on the demand by the customers. It is also act to reduce waste. The application of Lean Manufacturing can reduce the stock, work space and the production of raw materials. This philosophy can maximize the production (Forza, 1996).At Malaysia context, application of JIT is not popular. According to Simpson, et al. , (1998), JIT had been applied by national automotive firm as a transitory JIT. Transitory of JIT is one of the ad hoc inventory models. This is can give half of the inventory in order to reduce the production 2562 2 INTERNATIONAL CONFERENCE ON BUSINESS AND ECONOMIC RESEARCH (2 ICBER 2011) PROCEEDING nd nd cost beside can make the technology transfer at the i nternational level. This research is made to study the application of Just in Time (JIT) in inventory management at stamping production at Electronics component industry. 1. Background of Study At FCM there is lot type of inventories and this requires a huge space to restore it. Therefore FCM need to prepare an enough space. How ever, this situation requires FCM to overcome the cost of restore. But this is not the really big issues to FCM. What really worries FCM management is the huge batch of inventories. The batch of inventories had caused FCM loss in profit because there is no moving out of the output to customer. Therefore the cases are also not only arises due to this problem. Besides that, in Japanese firm, the concept of keeping the inventory is a big waste in industry.Based on this problem, Heizer J. & Render B. (2006), Just in Time (JIT) is the best strategy to increase the operation especially at the inventory management. However, if the raw material cannot be delivered d uring the production, there would be a big problem. 1. 2 Problem Statement This study is to elaborate the JIT application in inventory management at the stamping production at FCM. The problems that occur in this study are what is the importance of application of JIT in order to influence the inventory management at the stamping production at FCM? 1. Objective In this research, researcher has the stand to achieve the objective so that it could be archived. The objective is to study the application of Just in Time (JIT) in inventory management at Stamping Production at Electronics component industry. 1. 4 Scope Of Study The scope of study is focused at the stamping production at Electronics component industry. The main products of FCM are keyboard and relays. Respondents that involved are top management and the staff at stamping production of FCM. Data would be collected through qualitative method and be analysed quantitatively.From this study, the researcher hopes that can help Elec tronics component industry on the applications of JIT in their operation. The researcher hopes that with this study, it can help Electronics component industry and academician which is up to the upcoming researchers. 2. Literature Review JIT is not the new concept in production sector (Stevenson, 2001). It started during 1920 and being used by Henry Ford at the automation industrial. JIT is one of the Lean Manufacturing that had been introduced by Toyota Motor Corporation to increase the work quality and production.The application of JIT in Lean Production will give good return in production process. These philosophies would make the production even faster and to reduce the inventories stock. 2. 1 Lean Production and Lean Manufacturing Lean Manufacturing first introduced as systematic ways to reduce or terminate the waste. It is the management philosophy that require commitment from responsible person that relate with reduced waste, make the work procedure become smooth and optimize the production (Chase, et al. , 2001). Lean Manufacturing firstly introduced by the Toyota Motor Corporation.Which is involved the inventory management, quality control, industrial relationship, 2563 2 INTERNATIONAL CONFERENCE ON BUSINESS AND ECONOMIC RESEARCH (2 ICBER 2011) PROCEEDING nd nd employee management and relationship between factory and the suppliers (Bowen and Youngdahl, 1998). JIT is one of the elements in Lean Manufacturing meanwhile Lean Production is known as Big JIT. It is the philosophy of management operation that act to terminate the waste in every aspect in production such as industrial relationship, vendor relationship, technology, raw material management and inventories (Chase, et al. 2001). Lean Production can use to reduce time, inventories, space, employees and production cost. 2. 2 Just In Time (JIT) Usually, JIT process being implemented in the organisation that reached the highest application of JIT. Wagner M. S and Silveira- Camargos V , 2009). This is because organisation and the supplier should have a good relationship and believe because when there is demand from factory, the suppliers can supply them on time. The first way to implement JIT is build a good relationship with the suppliers, customers and also sub-contractor to reduce inventory â€Å"buffer† to few hours.According to Canel, et al. , (2000), JIT aims is to reduce time waiting during production process. Therefore, the cost of inventories not only can be minimized but also the time for the production also shortens. JIT concept is not saying about the standardisation or the way of managing but it really focusing on the zero inventories 2. 3 Benefits of Application of Just In Time in Lean Production The application of JIT would give a lot of benefits such as to the producer to increase the quality to fulfil the customer demands and reduce the inventories and built a good relationship with the supplier (Salaheldin, 2005).Positive of JIT application can successfu lly give benefit to three communities, which is supplier only, purchased only or both. The benefits are, reducing in inventories and time waiting for the inventories, increase the quality and technical support, increase productivity, reduce waste and machine maintenance (Wafa, et al. , 1996). JIT actually help to reduce machine maintenance and at the same time, to make sure the suppliers can produce the inventories on time (Yasin, et al. , 2001). According to Yasin, et al. 2002), the big problem of JIT application is employer issues and the suppliers. Employer issue is about the objection of JIT concept, less supportive of JIT and less of employees. 3. Methodology This study is using action research that is descriptive and makes the research by quantitative. In this study, researcher would use observation and data collection from the result of the observation. 4. Data Analysis 4. 1 Introduction This chapter would discuss and analysis the data that had been collected from FCM.There a re four different data that had been provided by the researcher according to the case. For the first case, the researcher would get the standard time during the raw material collected from the rack and the replace at the turn table using forklift. The second case is the machine die setup. Meanwhile the third case is standard time for winding process. The time is counted during the winding process and the material place at the stand before and after the winding process. For the last case, is during packing and deliver the part to the warehouse.This chapter also would discuss about type of test and analysis to the case to make sure that the data is valid and researcher can get a clear vision about the elements of Just in Time (JIT) being implemented by the FCM. 2564 2 INTERNATIONAL CONFERENCE ON BUSINESS AND ECONOMIC RESEARCH (2 ICBER 2011) PROCEEDING nd nd 4. 2 Results of Study In this study, researcher would discuss the results that researcher gets from the study. All the data that had been collected by the researcher would be divided according to the case and according to the flow chart of stamping production refer to Figure 1.Figure 1 shows Standard Time (ST) and Cycle Time (CT) according to the cases that had been studied. ST = 10. 8 min CT = 10 times ST = 480 min ST = 5. 37 min ST = 17 min KES 1 KES 2 KES 3 KES 4 Raw Material Stamping Process Winding Packing Warehouse Figure 1: Stamping Flow Chart 4. 2. 1 Analysis of Case 1 This section would show the data collected from case 1 for the application before and after the part production stamping. In this case 1 (refer Figure 2) the standard time would be the counting from the raw materials from the racks to the turntable using forklift and then the return back of the forklift to the place.Refer from Figure 3 as shown the graphs for before and after the applications of JIT for case 1. ST/CT Raw Material Stamping Process Figure 2: Case 1 2565 2 INTERNATIONAL CONFERENCE ON BUSINESS AND ECONOMIC RESEARCH (2 ICBER 2011) PROCEEDING nd nd Figure 3: Graph Before and After Application of JIT (Case 1) 4. 2. 2 Analysis of Case 2 For case 2, (refer Figure 4) is to reduce the standard time that is using for die setup. Figure 5 showed the graph before and after application of JIT. . ST Stamping Process Figure 4: Case 2 Winding 2566 2 INTERNATIONAL CONFERENCE ON BUSINESS AND ECONOMIC RESEARCH (2 ICBER 2011) PROCEEDING d nd Figure 5: Graph Before and After Application of JIT (Case 2) 4. 2. 3 Analysis Case 3 For case 3, (refer Figure 6) is to reduce standard time for winding process. Figure 7show before and after application of JIT for Case 3. ST Winding Figure 6: Case 3 Packing 2567 2 INTERNATIONAL CONFERENCE ON BUSINESS AND ECONOMIC RESEARCH (2 ICBER 2011) PROCEEDING nd nd Figure 7: Graph Before and After Application of JIT (Case 3) 4. 2. 4 Analysis Case 4 For case 4, (refer Figure 8) is to reduce standard time during packing and deliver to warehouse. Figure 9 show the application of JIT before and af ter. ST PackingFigure 8: Case 4 Warehouse 2568 2 INTERNATIONAL CONFERENCE ON BUSINESS AND ECONOMIC RESEARCH (2 ICBER 2011) PROCEEDING nd nd Figure 9: Graph Before and After Application JIT (Case 4) 5. Conclusion The purpose of this study is to make sure the application of concept Just In Time (JIT) at Electronics component industry especially at the stamping production. This chapter would discuss about the results of the analysis according to the objective and problem statement. The discussion would focus in certain case at stamping production depend of the results that analyze from before and after the application of JIT.Besides that, this chapter also would discuss the suggestion. After the analysis, application JIT in inventory management at stamping production is depend on the activities below: (i) (ii) (iii) (iv) (v) (vi) (vii) (viii) (ix) Raw material always in enough quantities. Work in process always at the minimum quantities. Finished good would directly deliver to buyers. Wasting work in process seldom occur. Buffer stocks always at the minimum quantity. Delivering raw material depends on demand only. Space for inventories is small. Time table scheduling is made by the suppliers.Delivering materials is more often and only at small size. 2569 2 INTERNATIONAL CONFERENCE ON BUSINESS AND ECONOMIC RESEARCH (2 ICBER 2011) PROCEEDING nd nd (x) (xi) (xii) Long term relationship is built between suppliers. Suppliers is advised to use the application of Just in Time (JIT) , and The employers should give the commitment on inventories and quality. Besides that, researcher has little suggestion to the upcoming interested researchers with the concept of Just in Time. The suggestions are: (i) this research only limited at one factory which is Electronics component industry.The next researcher should broaden their scope of study; (ii) Future study on the application of JIT concept especially in the purchasing and engineering level; and further study about the elemen ts associated with JIT. References Bowen, D. E. & Youngdahl, W. E. (1998). Lean Service: In Defence of A Production-Line Approach. International Journal of Service Industry Management. 9(3). 207-225. Canel, C. , et al. (2000). Just-in-time Is Not Just for Manufacturing: A Service Perspective. Industrial Management and Data System. 100(2). 51-60 Chase R. B. , et al. (2001). Operations Management for Competitive Advantage. th ed. N. Y. : McGraw-Hill. 394-417. Forza, C. (1996). Work Organization in Lean Production and Traditional Plants: What Are the differences?. International Journal of Operation and Production Management. 16(2). 42-62. Salaheldin, S. I. (2005). JIT Implementation in Egptian Manufacturing Firms: Some Emperical Evidence. International Journal of Operation and Production Management. 25(4). 354-370. Simpson, M. , et al. (1998). Case Study: Transitory JIT as Proton Cars, Distribution and Logistics Management. 28(2). 121-142. Malaysia. International Journal of Physical St evenson, G. (2001).Just-in-time: The Reincarnation of Past Theory and Practice. Management Decision. 39(10). 866-879. Wafa, M. A. , et al. (1996). The Impact of Supplier Proximity on JIT Success: An Information Perspective. International Journal of Physical Distribution and Logistics Management. 26(4). 23-34. Yasin, M. Y. , et al. (2001). Just-in-time Implementation in the Public Sector. International Journal of Operation and Production Management. 21(9). 1195-1204 Zhu, Z. & Meredith, P. H. (1995). Defining Critical Elements in JIT Implementation: A Survey. Industrial Management and Data System. 95(8). 21-28. 2570

A literature review of disinfectants commonly used

A literature review of disinfectants commonly used The purpose for this literature review was to examine the literature currently available to the general public on the application of a range of disinfectants used within a microbiology laboratory in both the public e.g. hospital laboratories and the private sector e.g. university laboratories. This literature review was carried out on the effectiveness of disinfectants so that previous and current knowledge on the use of these disinfectants can be analysed. This will help give an insight into the subject area and help with the preparation and production of the final report based on the research being carried during the literature review and research project. The main purpose of the research project being conducted was to compare the effectiveness of a variety of disinfectants especially Trigene which has been endorsed for use in the microbiology laboratories of the Greater Glasgow and Clyde health board and that of Virkon which is currently used by the microbiology laboratory at the University of the West of Scotland. The literature examined showed that the disinfectants used in clinical laboratories and any other area where microorganisms can cause a problem with cross-contamination, should be evaluated for their effectiveness against the range of organisms which might be encountered. It is an important requirement that the disinfectants being used are able to inhibit or kill the microorganisms quickly and by using the lowest concentration available. (Isenberg, 1985) A study conducted by Kasthjerg et al (2010) which looked at the effects of a range of disinfectants on the expression of virulence genes present in the bacterium Listeria monocytogenes. This study showed that effects on the virulence gene in the bacterium could be linked to the chemicals found in the disinfectant with some causing an inhibition of the gene while others showed an induction of the gene Disinfectants A disinfectant is a chemical which is widely used to eradicate a variety of microor ganisms that are currently found in the samples received into a laboratory or are currently used within an educational setting for the teaching of microbiology to students. Disinfectants can have any of the following chemicals as their main active ingredient: halogenated tertiary amines, chlorine containing compounds, phenols, quaternary ammonium compounds and peroxygen’s. (Tyski et al, 2009) Thus the disinfectants can be divided into groups relating to the chemical present as the active ingredient and these groups will be discussed later in the report. It is important that certain criteria are met when classifying a chemical as a disinfectant, these include:- That the chemical components of the disinfectant will not have an adverse effect on the health of the user and if any health issue is realised then appropriate action can be taken to remove this risk i.e. use PPE such as gloves or respiratory mask. (Severs & Lamontagne, 2002) It. is also important that the disinfectant has the ability to render inactive or kill a wide range of microorganisms including viruses, bacteria and fungi. (Severs & Lamontagne, 2002) It is also important that a disinfectant does not have an adverse effect when used on equipment.

EXTENDING NUMERACY Essay Example | Topics and Well Written Essays - 1500 words

EXTENDING NUMERACY - Essay Example It is believed that mathematical thinking is the process of logical thought, as highlighted by DFES (1999) is a process of ‘Logical reasoning, problem solving and the ability to think in abstract ways (DFES, 1999, p.60-61).’ Development of this method of thought can be aided through the art of speaking and listening, alongside group and collaborative work. Children using and applying their skills equates into mathematical thinking, as agreed by the National Curriculum (1999) which states that ‘mathematics trains children with a ‘uniquely powerful set of tools’ to understand and develop the world (Directgov, 2010).’ The National Numeracy Strategy, introduced by the Department of Education and employment, lays down a framework for the curriculum to be followed in all schools while teaching mathematics for children attending Reception to Year 6 (National Numeracy Strategy, 1999). Compiled in 1999, The National Numeracy Strategy set out four main ap proaches to the teaching of mathematics, viz.: Dedicated mathematics lessons every day Direct teaching and interactive oral work with the whole class and groups An emphasis on mental calculation Controlled differentiation, with all pupils engaged in mathematics relating to a common theme (National Numeracy Strategy, 1999). The National Numeracy Strategy has outlined guidelines for numeracy to be taught nationwide which has to be utilised by teachers within the classroom (National Numeracy Strategy, 1999). ... In order to calculate either cognitively or use written algorithms, it is necessary to have basic numeracy skills. These include: remembering and recalling number facts, relationships of numbers, and problem solving using mental visualization and/or previously learned strategies. Mental mathematics is the foundation to all mathematical methodologies. The ability to count or at least know place value is all cognitive during which memory is used to recall numerical facts or obtain new ones, therefore this skill should be nurtured and emphasised. There are several educationalists who are proponents of encouraging children to engage in more mental calculations rather than just solving problems on paper. In this regard, Askew (1998) states that, ‘Ultimately, mathematics is a mental activity. While practical mathematics can help children develop mental images, written work on its own is not sufficient (Askew, 1998)’. This statement agrees with the principle laid down in the Na tional Numeracy Strategy, which states that â€Å"an ability to calculate mentally lies at the heart of numeracy (National Numeracy Strategy, 1999)’ It is of truth, and it is of little use if a child can complete a page of sums, but does not know how to tackle a problem that has not been written down. The National Numeracy Strategy emphasizes that pupils need to be given opportunities to develop flexible methods of working with numbers mentally that enables them to use known information to derive facts that they cannot recall (National Numeracy Strategy, 1999).   Differentiation within education largely relates to the differences between comparable things, for example, building a picture for the children that

Film review-Pressure(Horace Ove 1975) Essay Example | Topics and Well Written Essays - 250 words

Film review-Pressure(Horace Ove 1975) - Essay Example I believe that one of the major themes of the movie is that the main character is disillusioned with regard to his perception of the contemporary society. Unlike the older generations he is not willing to give in, but ultimately results that nothing can be done with the help of legitimate measures. There is no doubt that it is something that many people of that time can relate to. All this makes the movie in question some kind of a mirror that the public can take a close look at and analyze its fundamental problems. It is particularly important that a black director was able to make such a film (Bourne 198). Another important point that is made is that when it comes to social injustice, colors do not matter. The main character concludes that some white people suffer as mush as blacks. This means that all the population should unite against social inequality and build a society where everyone will be enjoying his or her state of

Business Essay Example | Topics and Well Written Essays - 500 words - 28

Business - Essay Example Jarvik acknowledges that he has considerable experience with heart disease (Owens, 2008). This removes liability from Pfizer and also supports his credentials to promote Lipitor without much concern over ethical judgment consequences from society and regulatory entities. More careful selection of appropriate celebrity endorsements would be one method of improving advertising approach. Seeking celebrities that actually have used Lipitor are more in-line with regulatory framework guidance for advertisers to avoid consumer perceptions of deception. Additionally, Pfizer could reposition Lipitor under a product benefits focus, using chemists and developers as appropriate endorsers to describe product quality as well as the credentials of research and development teams. Puffer is merely an exaggeration in an attempt to position or differentiate a product by embellishing product benefits. Deception, however, would occur when a product makes claims it cannot achieve, such as promising cures to illnesses from a vitamin marketer that are not supported by research or actual human consumption. Consumers can also contact the Federal Trade Commission to investigate allegations of blatant deception allowing for expert scrutiny and inquiry. One well-known marketing campaign that has used puffery is Folgers Coffee. The promotional phrase, â€Å"The best part of waking up is Folgers in your cup† is simply positioning and/or differentiation tactics utilizing puffery (Boone & Kurtz, 2007). This form of puffery is designed to send the perception to consumers that the product benefits of Folgers, or psychological benefits, can be achieved through consumption. United Egg Producers, a trade group that represents the interest of many egg manufacturers, utilized deceptive packaging strategies to gain consumer interest. The phrase â€Å"Animal Care Certified† was used as a logo on many egg cartons to express United Egg Producer’s focus on