Friday, August 16, 2019
A Midsummer Nightââ¬â¢s Dream: Book or Movie Essay
Personally, I prefer the original play of ââ¬Å"A Midsummer Nightââ¬â¢s Dreamâ⬠only slightly more than the film adaption that was recreated in the late 1990ââ¬â¢s. Not only had William Shakespeare managed to fully grasp the meaning of true love, but had also comprehended the dark times that came alongside such an influential and overpowering emotion. Although the movie had effectively and humorously portrayed the problems that were brewing amongst the fairies, workers, and lovers, it still missed the raw, poetic depth that the play embodied. Also, the film had strayed from the original story line more times than was acceptable. For example, the play was set in the 1500ââ¬â¢s, which was long before the time of bicycles and flashlights that the movie had put as a frequent prop. Similarly, Bottom was never mentioned to have a significant other, though in the movie he was wedded. This only presents his character even more filthy and repulsive then would have been already thought with his enflamed ego and belligerent attitude, as he cheats on his wife for a woman he just met. Yet, the most significant mistake was with the little Indian boy. The plot of the play was built upon the idea of Titania surrendering the boy in her spell-induced state to her selfish husband, Oberon. In the movie, he begins with the same intentions, albeit all mention of the Indian boy is dropped after the initial confrontation and is never resolved, which is clearly illogical as it is the whole ordeal of the play since the very beginning. In conclusion, while the film had the look and undeveloped sense of what was meant to be presented, it doesnââ¬â¢t capture the heart as enchantingly and adeptly as the original screenplay did.
Thursday, August 15, 2019
Responsive writing: “A Lesson Before Dying”
The movie ââ¬Å"A Lesson Before Dying,â⬠a prize winning novel by Ernest Gaines, is a story about racial injustice against African-Americans. Set in the south, in the late 1940's, this story is another example of how oppression against a race of people leads to psychological defects, inferiority complexes, and feelings of self degradation. Jefferson, played by Mekhi Phifer, finds himself the witness of a murderous crime between the owner of a liquor store and two black men. Hearing the shots, local residents enter the store while Jefferson is stealing money from the register. He's assumed to be the shooter and is apprehended and put on trial by a racist society of white people. His own lawyer tells the jury that Jefferson didn't have enough sense to know better, and that executing him would be the same as killing a hog. Nevertheless, Jefferson is sentenced to be executed. Miss Emma, Jefferson's mother, is angry by the lawyer's comments. She contacts a African-American teacher; Grant Wiggins, to go to the jail cell and convince Jefferson that he isn't a dumb hog, but that he's a man. Reluctantly, Grant visits Jefferson daily, and the two men build a bond and new sense of self identity. Reverend Ambrose, played by Brent Jennings; wants Jefferson to trust in Jesus, but he's unable to get through to him, so he asks Grant Wiggins to speak to Jefferson. Grant is already struggling with his own belief in God. Whether it's Miss Emma, Jefferson's aunt, or Reverend Ambrose, Grant resists everyone's attempt to remind him of Jesus. Ultimately, Grant and Jefferson find some understanding about religion within themselves. Jefferson prepares himself to die with a new sense of dignity. One of the most heart felt scenes is when the school children take a trip to the jail to say goodbye to Jefferson. Each child gives Jefferson a gift as they say goodbye to him. With tears in his eyes, and a new sense of appreciation for the people that care about him, Jefferson says ââ¬Å"thank you.â⬠In addition, Lisa Arrindell Anderson; playing the part of Vivian Baptiste, delivers a magnificent performance. Lighting up the screen with her beauty, and strong conviction, she becomes the support mechanism for Grant Wiggins. Grant is in love with Vivian and intends to marry her, therefore, he confides in her about his struggles with Jefferson, as well as, the pressure everyone is putting on him. As a result, they strengthen their relationship with each other, and find new direction in their lives. In the end, this story reminds us that; despite the insurmountable odds that we face in life, we can overcome self degradation; due to the oppression of others, with self dignity, spirituality, and an appreciation for the people who love us.
Just in Time Approach in Inventory Management
2 INTERNATIONAL CONFERENCE ON BUSINESS AND ECONOMIC RESEARCH (2 ICBER 2011) PROCEEDING nd nd JUST IN TIME APPROACH IN INVENTORY MANAGEMENT Abdul Talib Bon (Corresponding author) Faculty of Technology Management, Business and Entrepreneurship Universiti Tun Hussein Onn Malaysia, 86400 Batu Pahat, Johor, Malaysia Tel: +60127665756 E-mail: [emailà protected] com Anny Garai Faculty of Technology Management, Business and Entrepreneurship Universiti Tun Hussein Onn Malaysia, 86400 Batu Pahat, Johor, Malaysia Tel: +60137016298 E-mail: [emailà protected] com. y Abstract Quality improvement and costs control are vital to organizations for work performance enhancement and fulfilling customersââ¬â¢ requirement. Inventories that are stored in large amount of quantities will result in waste and space usage. One effective solution is using Just in Time (JIT) concept as a method to reduce costs, improve quality and meet the ever-changing customer needs. The adoption of Just in Time (JIT) con cepts seems to be the most effective way to overcome these circumstances. JIT is management philosophy that emphasizes on eliminating waste and increase productivity.The main purpose of this research is to find out whether the implementation of JIT would reduce the inventories at Electronics component industry especially at the parts producing stamping of FCM. This research is done by case study. Therefore the data collection would be using secondary data which is the documentation from FCM itself and also via observation. The data were analyzed by doing the comparison before and after the implementation of JIT using Microsoft words excel. From the analysis that had been done, the implementation of JIT had increased the inventories management at the stamping parts production.As the conclusion, the implementation of JIT in the inventory management at the parts production stamping at Electronics component industry had successfully reduce the inventories level while improving the inven tory level. Keywords: Stamping Production, Just in Time, inventory management, electronics component industry. 1. Introduction Globalisation phenomena had created the business without boundaries. Most of the organisation nowadays only focuses in two main elements that can influence the global market, which is customer satisfaction and also the product and services quality.Organisation all around the world need to take the initiative to increase the product quality to satisfy the needs and customer demand that always change besides minimizing the production cost. This initiative is needed to keep the challenge at the market (Canel, et al. , 2000). One of the most effective solutions is with the application of Just in Time (JIT). Application of JIT could involve few important elements at organisation such as production level, marketing level, engineering level and purchasing level. The application of JIT more focuses on management process.Therefore, JIT can be applied at varying proce ss. (Canel, et al. , 2000). JIT is the concept of management that invented specially to avoid waste. This is in order to minimize the waste and increase the productivity (Zhu and Meredith, 1995). JIT is one type of Lean Manufacturing (Yen, 2003). Lean manufacturing is the process to control the production which depends on the demand by the customers. It is also act to reduce waste. The application of Lean Manufacturing can reduce the stock, work space and the production of raw materials. This philosophy can maximize the production (Forza, 1996).At Malaysia context, application of JIT is not popular. According to Simpson, et al. , (1998), JIT had been applied by national automotive firm as a transitory JIT. Transitory of JIT is one of the ad hoc inventory models. This is can give half of the inventory in order to reduce the production 2562 2 INTERNATIONAL CONFERENCE ON BUSINESS AND ECONOMIC RESEARCH (2 ICBER 2011) PROCEEDING nd nd cost beside can make the technology transfer at the i nternational level. This research is made to study the application of Just in Time (JIT) in inventory management at stamping production at Electronics component industry. 1. Background of Study At FCM there is lot type of inventories and this requires a huge space to restore it. Therefore FCM need to prepare an enough space. How ever, this situation requires FCM to overcome the cost of restore. But this is not the really big issues to FCM. What really worries FCM management is the huge batch of inventories. The batch of inventories had caused FCM loss in profit because there is no moving out of the output to customer. Therefore the cases are also not only arises due to this problem. Besides that, in Japanese firm, the concept of keeping the inventory is a big waste in industry.Based on this problem, Heizer J. & Render B. (2006), Just in Time (JIT) is the best strategy to increase the operation especially at the inventory management. However, if the raw material cannot be delivered d uring the production, there would be a big problem. 1. 2 Problem Statement This study is to elaborate the JIT application in inventory management at the stamping production at FCM. The problems that occur in this study are what is the importance of application of JIT in order to influence the inventory management at the stamping production at FCM? 1. Objective In this research, researcher has the stand to achieve the objective so that it could be archived. The objective is to study the application of Just in Time (JIT) in inventory management at Stamping Production at Electronics component industry. 1. 4 Scope Of Study The scope of study is focused at the stamping production at Electronics component industry. The main products of FCM are keyboard and relays. Respondents that involved are top management and the staff at stamping production of FCM. Data would be collected through qualitative method and be analysed quantitatively.From this study, the researcher hopes that can help Elec tronics component industry on the applications of JIT in their operation. The researcher hopes that with this study, it can help Electronics component industry and academician which is up to the upcoming researchers. 2. Literature Review JIT is not the new concept in production sector (Stevenson, 2001). It started during 1920 and being used by Henry Ford at the automation industrial. JIT is one of the Lean Manufacturing that had been introduced by Toyota Motor Corporation to increase the work quality and production.The application of JIT in Lean Production will give good return in production process. These philosophies would make the production even faster and to reduce the inventories stock. 2. 1 Lean Production and Lean Manufacturing Lean Manufacturing first introduced as systematic ways to reduce or terminate the waste. It is the management philosophy that require commitment from responsible person that relate with reduced waste, make the work procedure become smooth and optimize the production (Chase, et al. , 2001). Lean Manufacturing firstly introduced by the Toyota Motor Corporation.Which is involved the inventory management, quality control, industrial relationship, 2563 2 INTERNATIONAL CONFERENCE ON BUSINESS AND ECONOMIC RESEARCH (2 ICBER 2011) PROCEEDING nd nd employee management and relationship between factory and the suppliers (Bowen and Youngdahl, 1998). JIT is one of the elements in Lean Manufacturing meanwhile Lean Production is known as Big JIT. It is the philosophy of management operation that act to terminate the waste in every aspect in production such as industrial relationship, vendor relationship, technology, raw material management and inventories (Chase, et al. 2001). Lean Production can use to reduce time, inventories, space, employees and production cost. 2. 2 Just In Time (JIT) Usually, JIT process being implemented in the organisation that reached the highest application of JIT. Wagner M. S and Silveira- Camargos V , 2009). This is because organisation and the supplier should have a good relationship and believe because when there is demand from factory, the suppliers can supply them on time. The first way to implement JIT is build a good relationship with the suppliers, customers and also sub-contractor to reduce inventory ââ¬Å"bufferâ⬠to few hours.According to Canel, et al. , (2000), JIT aims is to reduce time waiting during production process. Therefore, the cost of inventories not only can be minimized but also the time for the production also shortens. JIT concept is not saying about the standardisation or the way of managing but it really focusing on the zero inventories 2. 3 Benefits of Application of Just In Time in Lean Production The application of JIT would give a lot of benefits such as to the producer to increase the quality to fulfil the customer demands and reduce the inventories and built a good relationship with the supplier (Salaheldin, 2005).Positive of JIT application can successfu lly give benefit to three communities, which is supplier only, purchased only or both. The benefits are, reducing in inventories and time waiting for the inventories, increase the quality and technical support, increase productivity, reduce waste and machine maintenance (Wafa, et al. , 1996). JIT actually help to reduce machine maintenance and at the same time, to make sure the suppliers can produce the inventories on time (Yasin, et al. , 2001). According to Yasin, et al. 2002), the big problem of JIT application is employer issues and the suppliers. Employer issue is about the objection of JIT concept, less supportive of JIT and less of employees. 3. Methodology This study is using action research that is descriptive and makes the research by quantitative. In this study, researcher would use observation and data collection from the result of the observation. 4. Data Analysis 4. 1 Introduction This chapter would discuss and analysis the data that had been collected from FCM.There a re four different data that had been provided by the researcher according to the case. For the first case, the researcher would get the standard time during the raw material collected from the rack and the replace at the turn table using forklift. The second case is the machine die setup. Meanwhile the third case is standard time for winding process. The time is counted during the winding process and the material place at the stand before and after the winding process. For the last case, is during packing and deliver the part to the warehouse.This chapter also would discuss about type of test and analysis to the case to make sure that the data is valid and researcher can get a clear vision about the elements of Just in Time (JIT) being implemented by the FCM. 2564 2 INTERNATIONAL CONFERENCE ON BUSINESS AND ECONOMIC RESEARCH (2 ICBER 2011) PROCEEDING nd nd 4. 2 Results of Study In this study, researcher would discuss the results that researcher gets from the study. All the data that had been collected by the researcher would be divided according to the case and according to the flow chart of stamping production refer to Figure 1.Figure 1 shows Standard Time (ST) and Cycle Time (CT) according to the cases that had been studied. ST = 10. 8 min CT = 10 times ST = 480 min ST = 5. 37 min ST = 17 min KES 1 KES 2 KES 3 KES 4 Raw Material Stamping Process Winding Packing Warehouse Figure 1: Stamping Flow Chart 4. 2. 1 Analysis of Case 1 This section would show the data collected from case 1 for the application before and after the part production stamping. In this case 1 (refer Figure 2) the standard time would be the counting from the raw materials from the racks to the turntable using forklift and then the return back of the forklift to the place.Refer from Figure 3 as shown the graphs for before and after the applications of JIT for case 1. ST/CT Raw Material Stamping Process Figure 2: Case 1 2565 2 INTERNATIONAL CONFERENCE ON BUSINESS AND ECONOMIC RESEARCH (2 ICBER 2011) PROCEEDING nd nd Figure 3: Graph Before and After Application of JIT (Case 1) 4. 2. 2 Analysis of Case 2 For case 2, (refer Figure 4) is to reduce the standard time that is using for die setup. Figure 5 showed the graph before and after application of JIT. . ST Stamping Process Figure 4: Case 2 Winding 2566 2 INTERNATIONAL CONFERENCE ON BUSINESS AND ECONOMIC RESEARCH (2 ICBER 2011) PROCEEDING d nd Figure 5: Graph Before and After Application of JIT (Case 2) 4. 2. 3 Analysis Case 3 For case 3, (refer Figure 6) is to reduce standard time for winding process. Figure 7show before and after application of JIT for Case 3. ST Winding Figure 6: Case 3 Packing 2567 2 INTERNATIONAL CONFERENCE ON BUSINESS AND ECONOMIC RESEARCH (2 ICBER 2011) PROCEEDING nd nd Figure 7: Graph Before and After Application of JIT (Case 3) 4. 2. 4 Analysis Case 4 For case 4, (refer Figure 8) is to reduce standard time during packing and deliver to warehouse. Figure 9 show the application of JIT before and af ter. ST PackingFigure 8: Case 4 Warehouse 2568 2 INTERNATIONAL CONFERENCE ON BUSINESS AND ECONOMIC RESEARCH (2 ICBER 2011) PROCEEDING nd nd Figure 9: Graph Before and After Application JIT (Case 4) 5. Conclusion The purpose of this study is to make sure the application of concept Just In Time (JIT) at Electronics component industry especially at the stamping production. This chapter would discuss about the results of the analysis according to the objective and problem statement. The discussion would focus in certain case at stamping production depend of the results that analyze from before and after the application of JIT.Besides that, this chapter also would discuss the suggestion. After the analysis, application JIT in inventory management at stamping production is depend on the activities below: (i) (ii) (iii) (iv) (v) (vi) (vii) (viii) (ix) Raw material always in enough quantities. Work in process always at the minimum quantities. Finished good would directly deliver to buyers. Wasting work in process seldom occur. Buffer stocks always at the minimum quantity. Delivering raw material depends on demand only. Space for inventories is small. Time table scheduling is made by the suppliers.Delivering materials is more often and only at small size. 2569 2 INTERNATIONAL CONFERENCE ON BUSINESS AND ECONOMIC RESEARCH (2 ICBER 2011) PROCEEDING nd nd (x) (xi) (xii) Long term relationship is built between suppliers. Suppliers is advised to use the application of Just in Time (JIT) , and The employers should give the commitment on inventories and quality. Besides that, researcher has little suggestion to the upcoming interested researchers with the concept of Just in Time. The suggestions are: (i) this research only limited at one factory which is Electronics component industry.The next researcher should broaden their scope of study; (ii) Future study on the application of JIT concept especially in the purchasing and engineering level; and further study about the elemen ts associated with JIT. References Bowen, D. E. & Youngdahl, W. E. (1998). Lean Service: In Defence of A Production-Line Approach. International Journal of Service Industry Management. 9(3). 207-225. Canel, C. , et al. (2000). Just-in-time Is Not Just for Manufacturing: A Service Perspective. Industrial Management and Data System. 100(2). 51-60 Chase R. B. , et al. (2001). Operations Management for Competitive Advantage. th ed. N. Y. : McGraw-Hill. 394-417. Forza, C. (1996). Work Organization in Lean Production and Traditional Plants: What Are the differences?. International Journal of Operation and Production Management. 16(2). 42-62. Salaheldin, S. I. (2005). JIT Implementation in Egptian Manufacturing Firms: Some Emperical Evidence. International Journal of Operation and Production Management. 25(4). 354-370. Simpson, M. , et al. (1998). Case Study: Transitory JIT as Proton Cars, Distribution and Logistics Management. 28(2). 121-142. Malaysia. International Journal of Physical St evenson, G. (2001).Just-in-time: The Reincarnation of Past Theory and Practice. Management Decision. 39(10). 866-879. Wafa, M. A. , et al. (1996). The Impact of Supplier Proximity on JIT Success: An Information Perspective. International Journal of Physical Distribution and Logistics Management. 26(4). 23-34. Yasin, M. Y. , et al. (2001). Just-in-time Implementation in the Public Sector. International Journal of Operation and Production Management. 21(9). 1195-1204 Zhu, Z. & Meredith, P. H. (1995). Defining Critical Elements in JIT Implementation: A Survey. Industrial Management and Data System. 95(8). 21-28. 2570
Wednesday, August 14, 2019
A literature review of disinfectants commonly used
A literature review of disinfectants commonly used The purpose for this literature review was to examine the literature currently available to the general public on the application of a range of disinfectants used within a microbiology laboratory in both the public e.g. hospital laboratories and the private sector e.g. university laboratories. This literature review was carried out on the effectiveness of disinfectants so that previous and current knowledge on the use of these disinfectants can be analysed. This will help give an insight into the subject area and help with the preparation and production of the final report based on the research being carried during the literature review and research project. The main purpose of the research project being conducted was to compare the effectiveness of a variety of disinfectants especially Trigene which has been endorsed for use in the microbiology laboratories of the Greater Glasgow and Clyde health board and that of Virkon which is currently used by the microbiology laboratory at the University of the West of Scotland. The literature examined showed that the disinfectants used in clinical laboratories and any other area where microorganisms can cause a problem with cross-contamination, should be evaluated for their effectiveness against the range of organisms which might be encountered. It is an important requirement that the disinfectants being used are able to inhibit or kill the microorganisms quickly and by using the lowest concentration available. (Isenberg, 1985) A study conducted by Kasthjerg et al (2010) which looked at the effects of a range of disinfectants on the expression of virulence genes present in the bacterium Listeria monocytogenes. This study showed that effects on the virulence gene in the bacterium could be linked to the chemicals found in the disinfectant with some causing an inhibition of the gene while others showed an induction of the gene Disinfectants A disinfectant is a chemical which is widely used to eradicate a variety of microor ganisms that are currently found in the samples received into a laboratory or are currently used within an educational setting for the teaching of microbiology to students. Disinfectants can have any of the following chemicals as their main active ingredient: halogenated tertiary amines, chlorine containing compounds, phenols, quaternary ammonium compounds and peroxygenââ¬â¢s. (Tyski et al, 2009) Thus the disinfectants can be divided into groups relating to the chemical present as the active ingredient and these groups will be discussed later in the report. It is important that certain criteria are met when classifying a chemical as a disinfectant, these include:- That the chemical components of the disinfectant will not have an adverse effect on the health of the user and if any health issue is realised then appropriate action can be taken to remove this risk i.e. use PPE such as gloves or respiratory mask. (Severs & Lamontagne, 2002) It. is also important that the disinfectant has the ability to render inactive or kill a wide range of microorganisms including viruses, bacteria and fungi. (Severs & Lamontagne, 2002) It is also important that a disinfectant does not have an adverse effect when used on equipment.
Tuesday, August 13, 2019
EXTENDING NUMERACY Essay Example | Topics and Well Written Essays - 1500 words
EXTENDING NUMERACY - Essay Example It is believed that mathematical thinking is the process of logical thought, as highlighted by DFES (1999) is a process of ââ¬ËLogical reasoning, problem solving and the ability to think in abstract ways (DFES, 1999, p.60-61).ââ¬â¢ Development of this method of thought can be aided through the art of speaking and listening, alongside group and collaborative work. Children using and applying their skills equates into mathematical thinking, as agreed by the National Curriculum (1999) which states that ââ¬Ëmathematics trains children with a ââ¬Ëuniquely powerful set of toolsââ¬â¢ to understand and develop the world (Directgov, 2010).ââ¬â¢ The National Numeracy Strategy, introduced by the Department of Education and employment, lays down a framework for the curriculum to be followed in all schools while teaching mathematics for children attending Reception to Year 6 (National Numeracy Strategy, 1999). Compiled in 1999, The National Numeracy Strategy set out four main ap proaches to the teaching of mathematics, viz.: Dedicated mathematics lessons every day Direct teaching and interactive oral work with the whole class and groups An emphasis on mental calculation Controlled differentiation, with all pupils engaged in mathematics relating to a common theme (National Numeracy Strategy, 1999). The National Numeracy Strategy has outlined guidelines for numeracy to be taught nationwide which has to be utilised by teachers within the classroom (National Numeracy Strategy, 1999). ... In order to calculate either cognitively or use written algorithms, it is necessary to have basic numeracy skills. These include: remembering and recalling number facts, relationships of numbers, and problem solving using mental visualization and/or previously learned strategies. Mental mathematics is the foundation to all mathematical methodologies. The ability to count or at least know place value is all cognitive during which memory is used to recall numerical facts or obtain new ones, therefore this skill should be nurtured and emphasised. There are several educationalists who are proponents of encouraging children to engage in more mental calculations rather than just solving problems on paper. In this regard, Askew (1998) states that, ââ¬ËUltimately, mathematics is a mental activity. While practical mathematics can help children develop mental images, written work on its own is not sufficient (Askew, 1998)ââ¬â¢. This statement agrees with the principle laid down in the Na tional Numeracy Strategy, which states that ââ¬Å"an ability to calculate mentally lies at the heart of numeracy (National Numeracy Strategy, 1999)ââ¬â¢ It is of truth, and it is of little use if a child can complete a page of sums, but does not know how to tackle a problem that has not been written down. The National Numeracy Strategy emphasizes that pupils need to be given opportunities to develop flexible methods of working with numbers mentally that enables them to use known information to derive facts that they cannot recall (National Numeracy Strategy, 1999). à Differentiation within education largely relates to the differences between comparable things, for example, building a picture for the children that
Monday, August 12, 2019
Film review-Pressure(Horace Ove 1975) Essay Example | Topics and Well Written Essays - 250 words
Film review-Pressure(Horace Ove 1975) - Essay Example I believe that one of the major themes of the movie is that the main character is disillusioned with regard to his perception of the contemporary society. Unlike the older generations he is not willing to give in, but ultimately results that nothing can be done with the help of legitimate measures. There is no doubt that it is something that many people of that time can relate to. All this makes the movie in question some kind of a mirror that the public can take a close look at and analyze its fundamental problems. It is particularly important that a black director was able to make such a film (Bourne 198). Another important point that is made is that when it comes to social injustice, colors do not matter. The main character concludes that some white people suffer as mush as blacks. This means that all the population should unite against social inequality and build a society where everyone will be enjoying his or her state of
Sunday, August 11, 2019
Business Essay Example | Topics and Well Written Essays - 500 words - 28
Business - Essay Example Jarvik acknowledges that he has considerable experience with heart disease (Owens, 2008). This removes liability from Pfizer and also supports his credentials to promote Lipitor without much concern over ethical judgment consequences from society and regulatory entities. More careful selection of appropriate celebrity endorsements would be one method of improving advertising approach. Seeking celebrities that actually have used Lipitor are more in-line with regulatory framework guidance for advertisers to avoid consumer perceptions of deception. Additionally, Pfizer could reposition Lipitor under a product benefits focus, using chemists and developers as appropriate endorsers to describe product quality as well as the credentials of research and development teams. Puffer is merely an exaggeration in an attempt to position or differentiate a product by embellishing product benefits. Deception, however, would occur when a product makes claims it cannot achieve, such as promising cures to illnesses from a vitamin marketer that are not supported by research or actual human consumption. Consumers can also contact the Federal Trade Commission to investigate allegations of blatant deception allowing for expert scrutiny and inquiry. One well-known marketing campaign that has used puffery is Folgers Coffee. The promotional phrase, ââ¬Å"The best part of waking up is Folgers in your cupâ⬠is simply positioning and/or differentiation tactics utilizing puffery (Boone & Kurtz, 2007). This form of puffery is designed to send the perception to consumers that the product benefits of Folgers, or psychological benefits, can be achieved through consumption. United Egg Producers, a trade group that represents the interest of many egg manufacturers, utilized deceptive packaging strategies to gain consumer interest. The phrase ââ¬Å"Animal Care Certifiedâ⬠was used as a logo on many egg cartons to express United Egg Producerââ¬â¢s focus on
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